Comments on: KOL Marketing : Chinese Bloggers, influencers & web celebrities

By: hugo

hugo — Mon, 26 Jun 2017 08:17:34 +0000

China. They can help a brand gain visibility and improve the reputation of the brand. For cosmetic brands, they often use an influencer to promote the brand. Often in live stream, influencers can sell products to their suscribers very quickly.

By: João Perdiz

João Perdiz — Mon, 19 Jun 2017 14:31:35 +0000

Good afternoon from Portugal,

My name is João Perdiz and together with my partner Tiago Dionísio we have been developing a Super Premium Gin. Since we want to launch our product in China we want to establish a broad and consistent network of influencers in order to promote our Gin in China.

Our target is people between 25 and 45 years old in a good social and economic condition, and we want your help to choose the right online strategy to implement with your network of influencers.

How could we cooperate with your company? What are the next steps?

I’ll be waiting an answer from you.

Best Regards,

João Perdiz

By: David

David — Mon, 08 May 2017 09:03:08 +0000

Hey, very nice article. Thank you for the tips with the KOL. I didn’t know that KOL are so important in China. I think that if I contact a KOL by myself it will be complicated and I can’t speak chinese very well.

I will contact your agency very soon. Have a nice day!

By: 4 Steps for Digital Marketing in China - SEO China Agency

4 Steps for Digital Marketing in China - SEO China Agency — Wed, 26 Apr 2017 04:10:36 +0000

[…] Key Opinion Leaders—KOLs, are the key to a successful communication in China. Their communities are generally very loyal and the engagement that KOLs create can be thousands of times superior to what a brand can do. It is therefore necessary to understand and know how to negotiate with the KOLs in order to use them in the best way, as was the case with Maybelline recently. […]