Olivier VEROT
Olivier VEROT, passionate about Marketing and China. Already spent 10+ years in china and now based in Shanghai. One could say I am an "old laowai". I am the founder of GMA, and learn every day new things about Marketing in China, that I share here...
PS: contact me on linkedin
Latest Entries
A Guide to Entering China Luxury Market
The Chinese Luxury Market is now one of the biggest in the world. According to Bain & Company, Chinese luxury…
Chinese Short-Video Platforms – The New Powerful e-Commerce Weapon for Brands in China
Over the past three years, the popularity of short videos and their platforms has gained significant attention from media, brands,…
Mother’s Day in China (for Brands)
Mother's Day in China is celebrated similarly to many other places around the world, but for Brands it is "special"…
5 Proven Tips for Breaking into the Chinese Market
Getting into the Chinese market is like finding a door to a place full of chances. It's very tempting because…
618 Shopping Festival in China Explained
The 618 Festival is an e-commerce event that happens on the 18th of June (hence the name) every year. During…
Douyin vs TikTok: Same App? What are the Differences?
Douyin is the version of TikTok that is available in China. Essentialy the same App. Both are owned by the…
China Lingerie and Underwear Market: Top Brands
Chinese Lingerie is a big market. We discuss the top brands, the main selling channels and the latest trends.
Tmall vs Tmall Global: which platform is best for you?
Tmall Global, as a cross-border eCommerce platform, allows international merchants to sell in China. What are the differences with the…
China Fitness Market in 2024: Wellness Revolution?
China's fitness industry: from a niche western import to mainstream with rapid expansion, tech integration, and a focus on wellness.
China Fashion Industry: Our Strategies for Foreign Brands
The Chinese Fashion market is huge. How to sell on e-commerce platform? What are the local and foreign brands that…
Little Red Book app (XiaoHongShu): Social Media Explained
The Little Red Book / XiaoHongShu app is the Chinese instagram. And THE social media of choice for Chinese women.
Advertising in China in 2024 – Our Most Effective Strategies
How to Advertise in China? Our experience advertising online on Chinese platforms and strategies we use in 2024.