Olivier VEROT
Olivier VEROT, passionate about Marketing and China. Already spent 10+ years in china and now based in Shanghai. One could say I am an "old laowai". I am the founder of GMA, and learn every day new things about Marketing in China, that I share here...
PS: contact me on linkedin
Latest Entries
Coach: e-commerce for luxury handbags
Coach is the 4th brand of handbags in China in terms of sales Coach is an American brand of handbags.…
The Cognac Market in China
The cognac market in China In this article we are going to find the key factors of success for cognac…
Ferrero’s communication in China
Ferrero's Communication in China In this article, we will introduce you to the brand communication of Ferrero Rocher in China: what he does…
Dove communication in China
Dove Advertisment Episodes for Christmas I will show you today two TV commercials of Dove, the No.1 chocolate brand…
French Champagne Consumption in China
. . The wine market in China is very dynamic, while compared with the development of Champagne, it grows slowly. In…
Christmas in China
. Christmas! Christmas !! What a beautiful word. It reminds all of us (I hope so) of happy times with our…
Interview of Li Wei, amazing chinese photographer
Interview Li Wei, an amazing Chinese photographer! Today, we have the great pleasure to receive Liwei, a creative photographer. Li…
History of Mathieu David !
History of Mathieu David ! . D¡ Elysee was created in July 2010 and we delivered our first products in…
“Fuerdai”, Chinese Golded Youth
China is in the process of giving birth to a new group of consumer known as Fuerdais (富 二代). This…
The dream of Chinese tourists : Provence in France
. The Provence in France became the favorite tourist destination for the Chinese. The image of romance, luxury, and cultural…
Louis Vuitton in China
Case Study: Analysis of the success of the brand Louis Vuitton in China. Louis Vuitton (LV) is the leading brand in luxury…