Comments on: Zhihu Marketing: Easy Steps, Massive Results? https://marketingtochina.com/zhihu-marketing-business-guide/ Smart Tips for Smart Business in China Wed, 31 Jan 2024 04:11:52 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: David https://marketingtochina.com/zhihu-marketing-business-guide/#comment-328838 Mon, 15 Nov 2021 01:12:39 +0000 https://marketingtochina.com/?p=65926#comment-328838 I would add that Zhihu is the perfect tool for online reputation building in China because It helps to have a credible profile, but more importantly it’s about how you interact with other people on the site, respond to their questions and write positively about things that interest you.

Being active on the platform really pays off when it comes to getting discovered by niche Chinese consumers groups.
As seen in this post Zhihu has an advertising system in which Brand Partnerships are specifically targeted so there is no big risk of being bombarded by irrelevant ads here for consumers – if your qualifications match what they want they will call you up personally.

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