Philip Chen
Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. I am a citizen of the world and my dream is to dicover the world.
I really appreciate people who interact with my article, exchange different point of view.
Latest Entries
Meet the Happiness with Didi , emotional Advertising campaign for China
Back to Metropolis, Meet the Happiness In May last year, “ Internet Cab Booking” became popular in the cab market. It seems…
Development of Eye & Vision Clinics in China: Euroeyes case study
Clinical ophthalmology clinics are opening at an unprecedented rate in China. Much of this is due to the development and…
Wine & Spirits Brands’ Strategies for Chinese New Year
Chinese New Year is the occasion for brands to adapt their communication and their packaging to the joyful spirit of…
Open a WFOE/WOFE in today’s China: Step-by-Step
Open a WFOE/WOFE in today’s China: Step-by-step The structure of a WFOE/WOFE (Wholly foreign owned enterprise) is still a popular…
Interview of Isabelle Patissier, climbing & Rallye world Champion
Today, we interview Isabelle Patissier, a woman with a incredible career... Hi Isabelle, could you present yourself ? My name is…
Interview of Nicolas Lebec, and discovery of the Villa Lebec at Shanghai
Today, we are glad to receive a Michelin star chef, Nicolas Lebec who just moved to Shanghai, and created a…
An interview with “NiHao”‘s founder, Lucas Rondez.
Dear readers, today we have the pleasure of interviewing a new entrepreneur, Lucas Rondez, the founder of a new travel…
Interview of the founder of Isla Caraibica, a French luxury niche brand in China
Today we interview the founder of I&C a French Luxury brand that start to getting populare among Chinese fashion consumers.…
Interview of TailorMade Chinese Center
Today we interview TailorMade Chinese Center (www.tailormadechinese.com ) Chinese School based in Beijing and Shanghai. Can you present your company to…
Social Media in China: 7 main differences with western countries
China has the world’s largest population with over 1.4 billion people and the second-largest economy. But when it comes to…
Facial Mask Marketing in China
Opportunities, Analysis, and Advice you have to know about Facial Mask Market If you don’t know what’s going on in…
PEO services are the perfect solution for foreign companies in China
Doing business in China is attractive but far from being simple. Is it impossible still? Even after the global economic…