Just look at the pangs experienced by distributors who have made the easy choice by performing in-store picking for their drive-thru service, while Amazon has made the requirement and can ship a package within 1 hour following a online order despite having a stock 3 times smaller than its peers.

And this is just the beginning, the Seattle firm invested $800 million in 2019 to deliver to its customers in 30 minutes by 2024. It should also be noted that these distributors outsource their digital strategy and tactics to “360 digital agencies °” rather than considering them as key assets as historical e-commerce players systematically do.

For ex-Pure-Players, it is the central notion of the customer that is the basis of their assessment of their long-term customer relationship. They are not based on the profitability of the receipt but on that of this customer, throughout his life with them.

This goes even further: ex-Pure Players know how to value, thanks to data, not only the transactional but above all the relationship with these customers, through the evaluation of the points of contact, to the benefit of experience and therefore loyalty.

Very interesting article and good insights.

I am interested in your Break to Market solution and the F&B case studies. Can you please forward those to me?

Many thanks.

Nice to meet you. We are a large Chinese company based in Guangzhou. My leaders have a project to distribute exclusivly a beverage brand to China.
Contact me with your project, brand information , wechat email both ok.
We prefer big brands from rich countries like Europe, North America, Australia

we will contact you Richie, and introduce to you our latest Solution 😉

Mister Zhong I will add you to our database of distributors. Keep in touch.