Comments on: China Luxury Market in 2024: Top Brands & Case Studies

By: Iga

Iga — Tue, 03 Jan 2023 13:52:06 +0000

In reply to nick. Hello! It's definitely something that might work out in China, would you like to talk to one of our experts about your options?

By: nick

nick — Sun, 01 Jan 2023 15:28:46 +0000

Would marketing custom motorcycles in china be a profitable venture?

By: Dolores Admin

Dolores Admin — Wed, 24 Nov 2021 06:25:56 +0000

In reply to John.

Yes, it would be worth it, if you are able to find the right KOL that specializes in the premium alcoholic beverage and has a following of premium whisky lovers.
You would likely have to go for a more niche KOL or even KOC (Key opinion consumers). If your budget allows it, you could have one of the big-name endorse your brands, but we would not suggest you go on that road when getting started in China. Build your brand a name first through KOC and Forums, reach out to your niche target audience, and later when your reputation is solid, feel free to reach out to that bigger KOLs and why not have fun with live-streaming and touch new consumers.

As to the second part of your questions, the two are not exclusive. You can, and should be working on your marketing even if you already have Chinese distributors backing you up. Even if everything goes well with your Chinese partner, your marketing effort will most definitely with increasing your sales.
On top of that, if you decide, that after your contract is over with your Chinese distributors, you’d rather go with direct selling route through eCommerce for instance, you won’t have to start from scratch and get to register on a platform like Tmall will be much easier because your brand is already well known and trusted on the market.

By: John

John — Wed, 24 Nov 2021 06:11:05 +0000

Would working with Chinese Kols be worth it to promote a brand if prenium whisky in China or would a more traditionnal approch through chinese distributors be wiser?

By: zovrelioptor

zovrelioptor — Tue, 15 Jun 2021 15:08:41 +0000

I have not checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

By: Carlatun

Carlatun — Sat, 12 Jun 2021 13:07:34 +0000

What is possibly the biggest reason for brands to be cautious about seeking a one-on-one partnership with a Chinese fashion blogger is the unclear relationship between sales and influencer marketing. After Gogoboi s November Fendi campaign, the brand’s parent company LVMH reported in its 2016 annual report that Fendi saw sales growth in China’s market. The two events may be correlated, but such correlation does not imply causation.

By: Bernard Richards

Bernard Richards — Thu, 27 May 2021 10:43:12 +0000

Thank you for sharing this very informative report about the China market. This is important to understand the global luxury market trends.
B.R.M Chronographs is an independent SME French luxury watch brand that started with my passion for karting and mechanical precision. I am looking for a trusted somebody who is serious and open to understanding my Brand’s vision and DNA but it is not easy to find someone who bilingual in Chinese/French and really knows the China LUXURY market specially bespoke timepieces like my brand. All our products are handcrafted in our workshop located in the suburbs of Paris, France. B.R.M is the only watch manufacture in the Regional Nature Park of French Vexin. I am open to any propositions of collaboration or partnership.
Bernard

By: Olivier VEROT

Olivier VEROT — Sat, 22 May 2021 20:33:22 +0000

In reply to Nimi Nanji Simard. You are welcomed :-)

By: Nimi Nanji Simard

Nimi Nanji Simard — Tue, 20 Apr 2021 16:04:59 +0000

A terrific and helpful article, thank you! I think you’ve saved me some consulting fees!!!

Nimi Nanji-Simard
Founder & Chief Scarf Lover
NimiNimi Designs

By: Mike

Mike — Mon, 12 Apr 2021 09:41:28 +0000

very complete article.
Great job GMA.
Congrats.