In 2023, China’s health supplement market reached an impressive size of approximately US$ 19.22 billion. Experts and analysts predict further growth of this market segment, projecting a market size of US$ 27.03 billion by the end of 2028.

To successfully enter the Chinese market and sell vitamins and health supplements, it’s crucial to be well-prepared. Here are some essential tips to help you navigate this unique market and effectively sell your products.

Quick Summary

• Market Growth: China’s health supplement market reached approximately US$ 15.88 billion in 2021, with a projected growth to US$ 27.03 billion by 2028, indicating a CAGR of 7.72% from 2022 to 2028.
• Consumer Demographics: The primary target market includes consumers under 30 years old, who show a strong interest in vitamins and health supplements. There’s also a growing market among Chinese children, driven by parental concerns for nutrition.
• Health Trends: Post-COVID-19, about 44% of Chinese consumers reported an increased intake of dietary supplements, mainly to enhance immune systems.
• Economic Influence: Rising income and purchasing power in China, especially in urban areas, have led to increased spending on health supplements.
• Cultural Factors: There is a significant emphasis on physical appearance and health, aligning with Chinese beauty standards and lifestyle choices.
• Market Challenges: Foreign brands need to navigate local regulations, including labeling requirements and product registration, which can be complex and time-consuming.
• E-Commerce Dominance: Platforms like Tmall, JD.com, and Taobao are crucial for market penetration due to their vast user base and the convenience they offer.
• Digital Marketing Strategy: Establishing a strong online presence and brand reputation on Chinese social media platforms and websites is essential for success.
• Consumer Preferences: Chinese consumers value brand recognition, quality, and peer recommendations. Transparency in ingredient communication and scientific evidence backing the products are key to gaining consumer trust.
• Local Brand Perception: Due to past scandals with domestic brands, there is a skepticism towards local brands, giving foreign brands an edge in terms of perceived quality.
• SEO and Online Visibility: Having a Mandarin Chinese website hosted in China is crucial for visibility on Baidu, the leading Chinese search engine.
• Key Opinion Leaders (KOLs): Collaborating with KOLs can significantly influence consumer perception and brand popularity in the health sector.

Characteristics and Trends in the Chinese Vitamin Market

Before entering the market, you have to know that China has some characteristics that make it easier for brands to sell their vitamins and health supplements:

China’s Economic Growth

China’s population has seen an increase in income and purchasing power. Many people were able to be part of the Chinese middle class and benefit from the influence of Western culture, especially in the first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, but also in emerging cities such as Hangzhou, Chongqing, Chengdu, etc.

Healthy Lifestyle

More and more consumers are striving to live a better and longer life and improve their appearances to fit more with Chinese beauty standards (especially true with Chinese women) and also physical health.

According to a survey conducted by Rakuten Insight in March 2022, around 77% of respondents living in Mainland China said they took vitamin and dietary supplements to improve and strengthen their immune systems. Only 11% of them took supplements for weight loss, an area where reducing food consumption is more achievable than buying vitamins.

Targeting a New Age Group: Children’s Market Expansion

The consumption of vitamins and dietary supplements has also increased among Chinese children whose parents worry about low vitamin levels and quality of nutrition through a more diverse diet and consumption of dietary supplements.

Aging Society

Traditionally, this group has embraced specific group foods and adhered to traditional Chinese medicine practices as preventive measures against diseases, with a focus on physical appearance, particularly among women. However, there is a growing trend among the elderly to consume vitamins for immune system enhancement, representing an untapped niche.

GNC has introduced high-quality products to meet the needs of the elderly. These products aid in improving sleep quality, assisting with weight loss, protecting bones and joints, and enhancing immunity.

Covid-19 and Vitamin

The same survey by Rakuten revealed that approximately 44% of participants from mainland China who consumed dietary supplements reported an increase in their supplement intake following the COVID-19 outbreak.

Local Brands Scandals in China

Following several issues from domestic brands, Chinese peoples are more skeptical of local brands and thus rely on foreign brands when it comes to health supplements, cosmetics, food, and skincare products. For instance, Australian brands have a high reputation within China’s People’s Republic.

Presence of E-Commerce Platforms and Online Stores

As a result of China’s rapid digitalization, e-commerce platforms were able to grasp more than 900 million users. The key leaders of e-commerce are of course Tmall, JD.com, and Taobao, but other players were also able to stand out in the e-commerce industry such as Xiaohongshu, Pinduoduo, Kaola, etc.

On top of the wide range of products available on these e-commerce platforms, people are also benefiting from quick delivery within the same, which makes it easier and more attractive for foreign brands to sell their health supplements on online sales channels.

Key Regions to Sell Your Health Supplements in the Chinese Market

Even though it might seem surprising, the biggest health foods end-product importer in China was the province of Guangdong (25,8% of all the health food imports, which amounted to US$773 million), while Tianjian was the fastest growing in terms of imports.

Shanghai and Zhejiang took respectively the 3rd and 2nd spot, importing health supplements worth US$629 million and US$739 million.

However, when it comes to the health supplements market in China, don’t focus only on these provinces, because thanks to e-commerce platforms, you don’t need to worry about selling your products and delivering them to consumers all across China.

How to Market Your Vitamin and Dietary Supplement in China?

Comply with Chinese Regulations

As in any country around the world, you will need to comply with the country’s regulations. As a matter of fact, if you want to sell your vitamin and health supplements in China, you will need to complete and apply for labeling requirements. Don’t forget that you will need to translate everything into Chinese and send it to the seller’s platforms or warehouse before shipment.

Fulfill Chinese Consumers’ Demands

• Brand awareness holds paramount importance in China when it comes to health supplements and vitamins. Chinese customers prioritize brand recognition while making purchasing decisions.
• Establishing a strong online presence on Chinese websites and social media platforms is crucial for success in the Chinese market.
• Clear and easily understandable product descriptions play a significant role in capturing the attention of Chinese consumers, who focus on the functionality and effects of the products.
• Emphasizing the quality of the product is essential, as Chinese consumers often exhibit greater confidence in purchasing foreign products over domestic ones.
• Word-of-mouth and feedback from other consumers, as well as social media, heavily influence the attractiveness of a product among Chinese consumers.
• Price comparison with similar brands is a key factor in the purchasing decision-making process for Chinese customers. Conduct thorough research on competitors and adjust the price range accordingly before exporting products to China.

How to Sell Your Vitamins and Health Supplements in China?

Selling products in China is as difficult as it might seem. However, it is important to know the Chinese market beforehand, as well as the best methods to sell your vitamins and health supplements in China.

E-Commerce in China

Product registration and licensing for Health Sector Products is an extremely lengthy process, even if applications are successfully managed, it can take up to 3 years to complete the process and there is no guarantee of approval. In fact, China has a strict system and regulations when it comes to health-related products.

If you cannot afford e-commerce platforms, or if you don’t want to, you can sell straight away without a license, but you will need approval from the relevant cross-border platform. With China’s huge online population of over 938 million netizens and 800 million e-shoppers, e-commerce platforms are in general the best way to sell products in China.

Tmall: A Powerful E-Commerce Platform for Health Supplements Brands in China

Founded in 2008 under the famous Alibaba group, Tmall (天猫), is a subsidiary of the e-commerce website Taobao (淘宝网). Its target market is primarily B2C (Business-To-Consumer). Tmall’s concept is ambitious and wise as it allows both local and international companies to sell their different categories of products through the platform in mainland China, Hong Kong, Macau, and Taiwan. Tmall stands out from its competitors thanks to its strict standards in terms of quality and renown.

With Tmall being one of the largest and most reputable cross-border e-commerce platforms in China, it benefits from an authentic reputation among Chinese consumers. 

A Tmall.com storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for market penetration.

There are two ways to join Tmall‘s platform:

• Companies with China in-country business operations can apply to Tmall.com.
• Companies with overseas licenses are eligible for the cross-border e-commerce platform Tmall Global.

As an open platform marketplace, Tmall.com provides the infrastructure to host your storefront and unfiltered access to a wide audience of consumers. Operating a Tmall.com storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics.

If you want to sell on Tmall, you will need Official Authorization from the brand to sell on Tmall.cn & Tmall.hk. This Authenticity is very important in China because the domestic market was often associated with counterfeits and poor-quality local goods.

The buyers on Tmall need to verify that this store & product are genuine, this is why selling on this platform is more effective, with higher conversion rates.

Sell Vitamins on JD.com

Founded in 1998 by Liu Qiangdong in Beijing, JD (which stands for Jingdong 京东) was at the beginning only a magneto-optical store, which diversified over the years with electronics, computers, mobile phones, etc. In 2004, it opened its online retail platform and quickly became one of the two massive B2C online retailers in China with its competitor, the Alibaba-run Tmall. Now, JD.com is partly owned by the giant Tencent, which has 20% of its stake. As of 2021, JD.com has over 569.7 million active customers.

In 2022, the total net sales revenues of the online shopping company JD.com amounted to 1,046.2 billion yuan ($151.7 billion). JD.com runs one of the biggest online marketplaces in China, with other platforms being Tmall, Pinduoduo, and Suning. Thus, if you want to sell your health supplements in China, you can apply for the e-commerce platform JD.com and become a seller.

Taobao as an Alternative Platform for Selling Vitamins

Launched in 2003 by e-commerce giant Alibaba, Taobao (淘宝网) is one of the most popular online shopping platforms, specializing in both B2C and C2C transactions

Contrary to Tmall and JD.com, it is easier to be on Taobao as regulations are not as strict. However, be careful to read all the clauses about selling health supplements in China before applying. Taobao does not have a cross-border e-commerce option.

Douyin, the game changer in Health supplement

Douyin (chinese tiktok) has become a pivotal app for marketing health supplements in China, utilizing its vast user base (800millions active user) and powerful engagement tools to influence consumer behavior and drive sales for health brands

Douyin Key Data and Growth Trends 2024

1. User Demographics:
   • Douyin’s health supplement audience primarily consists of younger demographics, with a significant presence of women aged 18-35 who are particularly interested in wellness and health products.
   • There is a notable interest from users in first-tier and new first-tier cities, who tend to have higher disposable incomes and a greater willingness to spend on health and wellness products.
2. Market Penetration and Engagement:
   • Health supplements are one of the top categories for e-commerce on Douyin, benefiting from high viewer engagement rates. Products often featured include vitamins, proteins, and traditional Chinese herbal supplements.
   • Live streaming sessions on Douyin have proven effective for launching new supplements, with influencers and KOLs (Key Opinion Leaders) demonstrating product uses and benefits in real-time, driving immediate consumer interaction and sales.
3. Sales and Marketing Trends:
   • Influencer partnerships are crucial on Douyin. Brands frequently collaborate with health and fitness influencers to reach their target audience more authentically.
   • Douyin’s algorithm favors content that generates high user engagement, which is beneficial for health supplement brands that employ creative and informative content strategies.
4. Consumer Behavior Insights:
   • Users on Douyin are highly responsive to trends and innovations in health supplements, such as organic and natural ingredients, which align with the growing health consciousness among Chinese consumers.
   • There is a growing interest in personalized nutrition, leading to increased popularity of tailored supplement solutions, which are often promoted through interactive Douyin content.
5. Growth Projections:
   • The health supplement market on Douyin is expected to continue growing as more users turn to social media for health-related information and product recommendations.
   • As of recent reports, the health supplement industry in China is projected to grow significantly. Platforms like Douyin are critical in this expansion, providing a direct-to-consumer marketing channel that can adapt quickly to changing consumer preferences.

On Douyin, who buy?

Imported nutritional supplement categories that target female buyers, such as skin rejuvenation and brightening, and women’s health care, show significant advantages in advertising deployment and GMV scale, with a high commercial input-output ratio. In the post-pandemic era, products that support liver health, cardiovascular health, and help ease breathing continue to grow rapidly.

Products focused on sports slimming and complex nutrition maintain steady growth, with potential for further GMV increase through high repurchase rates and expanding target demographics. These categories have established a good reputation among users, attracting more loyal customers and increasing sales by continuously expanding the target user base.

Categories like hair care and eye care in imported nutritional supplements still have significant room for growth but require increased commercial traffic investment to break through current advertising expenditures and GMV levels. These categories may need more promotion and advertising to enhance visibility, attracting more user interest and purchasing intent

Best sellers on health supplement in China 2024

The Importance of Having a Website for the Health Supplements Sales in China

If you want potential clients to discover your brand, you need to have a website in Chinese Mandarin, hosted in China (for SEO reasons). Take into account that Baidu (the leading search engine in China), will not rank websites hosted in other countries or websites in other languages than Mandarin. 

This is why it is considered mandatory to have a website tailored to China’s internet in order to attract consumers. Moreover, it is even more important as Chinese adult consumers will be looking for the specificities and explanations about your products. Don’t forget to write a detailed description of your health supplements and your brand.

This is why it is considered mandatory to have a website tailored to China’s internet in order to attract consumers. Moreover, it is even more important as Chinese adult consumers will be looking for the specificities and explanations about your products. Don’t forget to write a detailed description of your health supplements and your brand.

Baidu SEO for Vitamins and Dietary Supplements in China

Baidu’s biggest attribute and main selling feature are that they only index simplified Chinese characters.  In fact, Baidu prefers 100% Chinese-written websites and has difficulty distinguishing several languages. Besides, to improve its trust rank, it is recommended to have a “.cn” website.

As 75% of the research in China are on Baidu, you need to have a good ranking on Baidu to be visible and sell your vitamins and health supplements to Chinese adult consumers.

How to Promote Dietary Supplements on Chinese Social Networks?

The brand image holds great importance, and careful consideration should be given to the product name selection. The name should align with Chinese cultural beliefs and incorporate elements related to “health,” “well-being,” and “form.” Establishing a positive e-reputation is crucial. Western supplement brands leveraging social networks (WeChat, Weibo, Douyin, etc.) should prioritize certain aspects of their marketing strategies:

1. Transparency in Ingredient Communication: Chinese consumers desire clarity regarding the ingredients used in health products, so transparent communication is highly recommended.
2. Scientific Foundation: In China, with a strong appreciation for science, it is essential to ground the benefits of health products in scientific evidence.
3. Peer Recommendations: Chinese consumers heavily rely on peer recommendations when making purchase decisions, seeking assurance of a product’s effectiveness.
4. Emphasis on Quality: Highlighting the use of high-quality raw materials and formulas helps establish trust and emphasize product quality.
5. Collaboration with Key Opinion Leaders (KOLs): Chinese consumers place significant trust in KOLs, particularly in the health sector. Collaborating with influential KOLs can positively impact brand perception.

For instance, By-health, a leading Chinese brand, adopts a strategy of focusing on key products, educating consumers, and conducting targeted marketing activities within a specific category.

Similarly, GNC has introduced new dietary supplement products, placing emphasis on their utilization of high-quality raw materials and formulas.

Case Study – Vitamin Australia Brand ‘Blackmores’ Achieve Huge Success in China

In 2022, the Australian vitamins and health product supplier ‘Blackmores’ has increased its full-year profit by more than half, achieving $93.7 million in revenue after improving direct sales to China. In-country sales to China rose by 6.1% from 2021 to 2022.

Contact us to sell your health supplements products in China

To successfully enter and conquer the vitamin and health supplement market in China, it is imperative to have a clear market development strategy and roadmap. Gentlemen Marketing Agency is a team of experts who specialize in helping brands market their health supplements in China and enhance their online presence.

With our in-depth case studies and understanding of the lucrative opportunities in the nutrition, vitamin, and health supplement markets, we can guide you toward increased sales. By leveraging the growing demand for Western brands and implementing effective marketing tactics, you can capitalize on this thriving market. Our agency’s local expertise ensures that you navigate the challenges and pitfalls of the Chinese market.

We are Tmall Partner, JD partner, Douyin Partner and have connexion with health products distributors

We excel in search engine optimization (SEO) on Baidu, China’s leading search engine, and employ digital tools such as Baidu SEO, SEM, E-PR, Media Buying (DSP), and Community Management to enhance your brand’s online visibility and reputation.

As an ROI-focused agency, we ensure cost-effectiveness while delivering results. With extensive experience working with over 300 Western brands, we have the knowledge and expertise to drive success in the Chinese market.

Moreover, we specialize in lead generation, employing strategies such as data analysis, online advertising, and creating high-quality content to develop your brand’s e-reputation and attract a substantial consumer base.

If you are seeking guidance on marketing your health supplements brand in China, we encourage you to contact us. Our team will respond promptly within 24 hours to provide the assistance and support you need.

As foreign businesses, you may have explored various niches, but here’s a market that combines ancient wisdom with contemporary needs: Dietary Supplements for Sex Enhancement.

In this guide, we’ll navigate through the captivating landscape of dietary supplements in China, uncover the vital role of sexual health, and understand how these supplements are rewriting the script for enhancing sexual performance in the world’s most populous nation.

Dietary Supplements for Sex Enhancement in China

China’s health supplement market has already achieved a substantial scale, boasting a remarkable valuation of around US$ 15.88 billion. Forward-thinking experts and industry analysts foresee continued expansion within this market segment, envisioning a noteworthy escalation to a market size of approximately US$ 27.03 billion by the conclusion of 2028. This trajectory implies a robust compound annual growth rate (CAGR) of 7.72% from the year 2022 through 2028.

Factors Driving Men’s Interest in Sex Enhancer Supplements in China

• Traditional Chinese culture places a strong emphasis on sexual vitality and health as a key component of overall well-being. This cultural belief has persisted over centuries, motivating men to seek supplements that can enhance their sexual performance.
• 98% of Chinese men have weaker erections than their true potential – The fast-paced and competitive lifestyle in urban areas of China can lead to high levels of stress and fatigue. Men often turn to sex enhancer supplements as a means to counteract these effects, boost their energy, and improve their performance in the bedroom.
• China is experiencing a significant aging population, and with age, sexual health issues can become more prevalent. Men looking to maintain or rejuvenate their sexual prowess may turn to supplements as a solution.
• 88.7% of Chinese men would increase the size of their penis if they knew how. Societal and peer pressures to perform well in intimate relationships can be strong motivators. Men may feel the need to live up to certain expectations, which can lead them to explore sex-enhancer supplements.
• 67% of women suggested they were unhappy with their lover’s penis size – For those in relationships, the desire to maintain a satisfying and active sex life can drive interest in these supplements. Men may view them as a way to strengthen their emotional and physical connection with their partners.
• The marketing and advertising of these supplements, often featuring charismatic testimonials and promises of enhanced sexual experiences, can be persuasive. Men are exposed to these messages through various channels, including television, the internet, and print media.
• Some men may be curious about the potential benefits of sex enhancer supplements and choose to experiment with them to see if they can improve their sexual satisfaction.

Traditional Chinese Medicine (TCM) and Sexual Enhancement

Traditional Chinese Medicine (TCM) has been intertwined with the concept of sexual health for centuries. With a history stretching back over 2,500 years, TCM has been an integral part of Chinese culture, addressing not only physical ailments but also the fundamental aspects of life, including sexual well-being.

Common TCM Herbs and Ingredients Used for Sexual Enhancement

Within the vast treasure trove of TCM, there are several herbs and natural ingredients that have been cherished for their potential to enhance sexual performance and overall vitality. These include:

Ginseng

Often referred to as the “king of herbs,” has long been celebrated in Chinese culture for its wide-ranging health benefits. When it comes to sexual enhancement, ginseng is a star player. This adaptogenic herb is believed to improve stamina, reduce stress, and increase energy levels, all of which contribute to better sexual performance. Its ability to enhance circulation may also play a crucial role in improving erectile function.

Epimedium (Horny Goat Weed)

Affectionately known as “Horny Goat Weed,” holds a special place in Chinese herbal medicine. This herb is famous for its potential aphrodisiac effects. It’s thought to work by increasing blood flow to the sexual organs, boosting libido, and combating fatigue, all of which contribute to improved sexual function and desire.

Cordyceps

Known as the “caterpillar fungus,” has been revered in TCM for centuries. It is believed to improve sexual health by increasing energy levels and enhancing endurance. Cordyceps may contribute to better oxygen utilization in the body, benefiting overall vitality and sexual performance.

Tribulus Terrestris

This plant extract is often used to support reproductive health. It may help with hormone balance and increase testosterone levels, potentially leading to improved sexual performance.

Ginger

For Chinese traditional medicine, Ginger is aimed at people who do not have erectile problems but who want to be more efficient in practice and in the long term. Ginger may stimulate sexual desire or libido.

Herbal Combinations and Proprietary Blends

In addition to individual ingredients, many sex enhancer supplements in China combine a variety of herbs and natural compounds into proprietary blends. These combinations are carefully crafted to maximize the synergistic effects of multiple ingredients. Such formulations aim to address various aspects of sexual health, from increasing desire and stamina to promoting hormonal balance.

These popular ingredients and formulations reflect the rich tapestry of traditional Chinese medicine and modern science, offering men in China a diverse array of options to enhance their sexual experiences and overall well-being. It’s essential to note that the efficacy of these ingredients can vary from person to person, and individuals should consult with healthcare professionals before incorporating any supplements into their routines to ensure they align with their specific needs and health conditions.

Dietary Supplement for Sex Enhancement

China has always been a country relatively not so open-minded regarding sex issues. So Chinese people have been quite eager to discover a Western alternative to traditional Chinese medicine when it comes to dealing with sexual performance dysfunction.  First China became a huge market for some pills like Viagra or Cialis which are allowed by the SFDA (State Food and Drug Administration, P.R. China).

The problem is that Viagra and Cialis were copied and that the copies were even more dangerous for the health than the originals.

So many fake pills are sold in China but not allowed by SFDA and people in China were well informed of the risks of such pills so they wanted to find an alternative to traditional Chinese medicine and pills: dietary supplements.

Consumer Trends and Preferences

Demographics of Consumers Seeking Sexual Enhancement Supplements

Understanding the demographics of consumers seeking sexual enhancement supplements in China is crucial for businesses aiming to cater to this market. While interest in these supplements spans various age groups, there are some notable trends:

• Middle-aged and older individuals: With age, sexual health concerns often become more prominent, making these supplements more appealing to older demographics.
• Younger consumers: In some cases, younger individuals may turn to these supplements out of curiosity or to enhance their sexual experiences.

Online and Offline Distribution Channels

The distribution landscape for sexual enhancement supplements in China has evolved significantly, offering multiple avenues for consumers to access these products:

E-commerce Platforms

Online sales are a dominant distribution channel. E-commerce giants like Alibaba’s Taobao and JD.com offer a wide range of options, making it convenient for consumers to purchase discreetly and have products delivered to their doorstep.

Brick-and-Mortar Stores

Traditional pharmacies and health stores also play a role in the distribution of these supplements. Consumers seeking personalized advice may prefer physical stores where they can consult with knowledgeable staff.

Direct Sales

Some companies employ direct sales models, utilizing distributors and sales representatives who promote and sell products directly to consumers.

Social Media and Influencers

Social media platforms, such as WeChat and Weibo, are instrumental in marketing and promotion. Influencers and KOLs (Key Opinion Leaders) often play a significant role in driving consumer interest and product adoption through their endorsements and reviews.

Strategies Used by Companies to Promote Sexual Enhancement Supplements

Companies marketing sexual enhancement supplements in China employ various strategies to capture consumer attention and promote their products:

• Emphasis on Traditional Values: Many companies highlight the heritage of their products, aligning them with traditional Chinese medicine (TCM) to evoke trust and credibility.
• Scientific Backing: Some brands emphasize the scientific research behind their formulations, showcasing clinical studies and scientific endorsements to build confidence.
• Online Presence: A strong online presence is crucial. Companies use websites, e-commerce platforms, and social media to reach a wide audience.
• Discreet Packaging: Given the sensitive nature of these products, discreet packaging and marketing are common to respect consumers’ privacy.
• Free Samples and Trials: Offering free samples or trials can encourage consumers to try products with minimal risk.
• Limited-Time Offers and Discounts: Time-sensitive promotions and discounts can create a sense of urgency and incentivize purchases.

Emerging Trends in Dietary Supplements for Sexual Enhancement

As we peer into the horizon of dietary supplements for sexual enhancement in China, we see a landscape ready to embrace change and innovation. Among the emerging trends that beckon our attention are:

An increasing desire for formulations that cater to individual needs and preferences is gaining momentum.

Consumers seek supplements designed to align precisely with their unique requirements.

There’s a surging demand for supplements that proudly feature clean, natural, and organic components.

The discerning consumer is gravitating toward products that promote well-being without compromising on purity.

The integration of mobile apps and wearable devices is on the rise, promising insights and optimization opportunities for sexual health. These digital companions empower individuals to track and enhance their intimate well-being.

Innovations in product formats are reshaping the industry, offering options like dissolvable films and transdermal patches. These creative approaches provide convenience and effectiveness to consumers.

With an increasing environmental consciousness, the industry is shifting its gaze towards sustainable sourcing and eco-friendly packaging. The call for responsibility and eco-consciousness resonates with both businesses and consumers alike.

Your Key to China’s Thriving Sexual Wellness Market: Partner with Us

The dietary supplements market for sexual enhancement in China is a dynamic blend of tradition and innovation. With roots in Traditional Chinese Medicine (TCM) and evolving marketing strategies, it holds vast potential. Emerging trends like customization, natural ingredients, digital health, innovative delivery formats, and sustainability are set to shape its future.

As you consider entering this ever-evolving market, remember that our agency brings over 20 years of expertise to guide your path. With our comprehensive support, you can navigate the complexities of the Chinese dietary supplement landscape with confidence.

In this land where tradition meets progress, and health meets desire, the possibilities are as vast as the Great Wall itself. The future of dietary supplements for sexual enhancement in China is brimming with promise.

Contact us today, and let us embark on this journey together, unlocking the potential of this dynamic and culturally significant market.

Market Overview of the Sports Nutrition in China

As the second-largest sports nutrition industry in China in the Asia Pacific region, after Japan, it has $329 million in sales. Let’s have a quick look at the market environment:

• Chinese people are more and more health & fitness conscious. There is of course influence from Western culture, a growing middle class (circa 707 million people), and a large segment of millennials (400 million) that are starting to care about their lifestyle a lot more.
• With the Olympics being held in East Asia (2018, 2021, 2022) for several years, we see the region’s growing interest in sports and fitness;
• Consumption trends: Nowadays, sports supplements are not exclusive to bodybuilders and/or high-level athletes. The idea of a fit lifestyle is growing, and so does your target audience.
• By 2025 the Fitness and Sports industry market size in China is expected to reach $786 billion USD.
• Online sales account for 84% of this segment
• Foreign brands Sports Nutrition Brands are the best-selling brands;

Moreover, the Chinese government, with their 2016-2020 National Fitness Plan is aiming to increase sports participation and improve fitness among the population, in addition to expanding sports infrastructure.

Sports drink consumption is Increasing in China

In China, 70% of people between 20 and 49 years old consume sports drinks, while 65% consume energy drinks. The most common motivations are to:

• Relieve fatigue
• Boost hydration

The flavor and nutritional content are considered the most important purchase factors when it comes to choosing which product it’s better to buy.

It is important to mind the product quality because Chinese customers are highly sensitive to natural and high-quality products, while innovative and interesting flavors are appreciated more and more.

The predominance of a busy, on-the-go lifestyle in China’s urban centers makes sports and energy drinks products that have a huge potential in the Chinese market.

The rise of esports in China offers great opportunities for sports nutrition brands

China has been leading the esports market since 2021 when its revenue reached $360.1 million.

Esports, also known as electronic sports, is a form of sports competition using video games. Esports often take the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. They became one of the main hobbies for Chinese Millenials.

The rapid growth of China’s esports industry has made sports nutrition for gamers a promising opportunity. Sports nutrition that contains ingredients with eye and cognitive health benefits is essential when addressing the nutritional needs of gamers because as we all know, a lot of hours in front of a laptop can affect your eyes.

How Can Foreign Sports Nutrition Brands Enter the Chinese Market?

As we saw before, online sales account for 84% of the sports nutrition products sold in China. Before starting to sell on the Chinese e-commerce platforms, your products must be known in the Chinese market otherwise no one will buy your products. If you do not build a good reputation around your brand, your products will remain unknown to the consumers.

When a Product is “Health” Related, E-reputation Comes First

E-reputation should be the base of your marketing strategy when doing e-commerce in China, whatever platform you choose.

In order to be visible on the market, the first step that we suggest you do is to have a Chinese website on Baidu. Baidu is the most used search engine in China, with 70% of queries, and it offers many tools that you cannot miss.

A high-performance website in China must:

• Be in Chinese. A simple translation is not enough because the content must be localized and adapted to Chinese culture and tastes;
• Your website has to be hosted in China/Hong Kong or a neighboring country to increase its loading speed;
• Contains information about your company and a big focus on storytelling and the quality of your products.
• Identify the effective keywords that Chinese consumers use when they look for products similar to yours and work on ranking on those keywords with regular original content and backlinks;
• Combine a good SEO & SEM strategy.

Baidu SEM: An Efficient Strategy for Your Sports Nutrition Brand

When we speak about Baidu SEM we mean search engine marketing. Here’s a list of all the tools you can use to rank your website in the highest positions:

• Baidu Display Network Advertising is an advertising banner service offered by Baidu that allows you to invest in ads that appear on external sites and earn money based on the number of clicks on the ads.
• Baidu PPC is a way to increase the visibility and presence of a brand on the search engine.
• Baidu Tuiguang is the Chinese equivalent of Google Adwords, the platform dedicated to SEM activities. Consisting of a Search part, and a Display with about 600,000 sites affiliated with the Baidu network.
• Baidu Brand Zone is a sort of mini-site that appears at the beginning of the SERP(Search Engine Result Page). Show information about the brand and its products.

Baidu Seo: Backlinks and PR

Baidu Zhidao, Baidu Baike, and Baidu Tieba are part of the Baidu ecosystem. They are excellent tools to drive traffic to your website and obviously, because they belong to Baidu they tend to rank higher.

Backlinks & PR are some of the most cost-efficient solutions when it comes to building your e-reputation in China and at the same time boosting your website ranking on Baidu. They help to build credibility and to get more visibility.

The purpose of the backlinks is to give some importance to the pages in terms of popularity and authority. Backlinks are links between a receiving page, called a landing page, and another donor page called a resource page. Through these links the landing page receives and gets value from the page the link came from.

PR is a marketing tool that excludes Paid ads. It consists of having an authority profile talking about your company. It can be media (newspapers, blogs), KOLs, or even the community.

Zhihu: The Right Platform to Increase Awareness of Your Sports Nutrition Brand

Zhihu is a Q&A platform that brings together a community of educated and informed users seeking information and knowledge about a specific topic. It doesn’t only offer question-and-answer services, but also focuses on publishing articles, round tables on various topics as well and online debates.

Over time, Zhihu has become a rather important platform for brands to create their own brand awareness in China since it also allows the creation of official company accounts.

Sports nutrition brands can use it to educate Chinese consumers about their products and their better usage.

Xiaohongshu: The E-commerce Platform for Small and Medium Sport Nutrition Brands

The more visible you are the better your brand awareness gets. The more a consumer sees you, the greater he/she will think about your brand when in need of an item like the one you sell. A higher online presence is also key to building trust.

Once you have built your reputation in China, you can start selling your products on cross-border e-commerce platforms.

For small and medium enterprises, we suggest Xiaohongshu. It is social commerce, that combines the e-commerce and social media functions together. It has grown a lot in recent years, especially in the health food sector.

It is based on a “content-driven” model, which gives great importance to content. It was born as a shopping guide. It mainly attracts consumers who reward quality and authenticity. For this reason, it represents an opportunity for international brands.

To sum up, using this platform you can both buy products and see the reviews and the experiences of other consumers.

Tmall: The E-commerce Platform for Big Sport Nutrition Brands

Tmall is the Chinese most famous e-commerce platform. Since it has quite expensive fees, we suggest using it only for big brands. It is the leading B2C e-commerce site in China.

It is a generalist platform, which offers each kind of product from more than 100.000 brands. You can find products of all kinds, from beauty to mechanics.

The brands are visible on Tmall in the form of graphically customizable flagship stores.

Once that you are registered on Tmall, each supplier can take care of his own “store”. It must manage the promotion of its brand, the delivery of its goods, the management of customer service, etc. It is quite similar to having your own website. However, brands can benefit from the Tmall interface which will give you visibility and credibility with Chinese consumers.

Contact us to Enter China’s Sports Nutrition Market!

If you are looking to build a distribution network in China, the previous steps will be as necessary. Indeed,  no Chinese distributors would consider working with your brands if it’s unknown in China. Whether you want to sell in China directly or work with distributors, your number one step should always be your brand’s awareness in the country.

Are you ready to conquer the dynamic and ever-evolving Chinese market? At Gentlemen Marketing Agency, we’re not just experts; we’re trailblazers in the realm of digital marketing in China. Picture your brand standing out amidst the bustling streets of Beijing, the vibrant nightlife of Shanghai, or the serene landscapes of Guilin. We’re here to make that vision a reality.

Whether you’re a seasoned player or a newcomer, we tailor our strategies to suit your unique needs. Our toolbox includes the latest in SEO, social media mastery on platforms like WeChat and Weibo, and an innate understanding of Chinese consumer behavior. We don’t just expand your business; we amplify your success.

Don’t hesitate to take the first step towards soaring sales and unmatched growth in the Chinese market. Contact us today, and let’s embark on this exhilarating journey together. Your brand’s success story in China begins here with Gentlemen Marketing Agency.

What are the benefits for sports nutrition?

Sports nutrition products provide a wide range of benefits for consumers with different needs or goals. Some key benefits are:

• Improved training results
• Faster recovery between workouts,
• Maintaining an ideal weight levels 
• Reducing injury risk
• Providing consistent overall sports performance

What are the key market drivers of the sports nutrition market?

Social media and Influencers

Thanks to the modern emphasis on staying healthy and frequent exercise, sports nutrition has seen a major surge in popularity. It’s no coincidence that this increase is at least partially related to social media culture—young people especially have been driven by their desire for physical aesthetics, fueled in part by visuals they see online every day.

It’s of little surprise, therefore, that numerous sports nutrition brands collaborate with influencers to advertise their products on social media.

Consequently, sports nutrition has become part of everyday life – bar and protein shakes are no longer only accessible to bodybuilders and the highest-performing athletes. They are considered healthy and nutritious snacks for any type of consumer.

The increasing number of health clubs, fitness centers, and gyms

Each year, an ever-growing number of health clubs open in China, undoubtedly influencing the sports nutrition market. Numerous consumers are exposed to the latest product trends via these centers and opt to buy their preferred products either at fitness clubs or through e-commerce channels at a later time.

The effect of dieticians and nutrition specialists

As sports nutrition products provide a wide range of benefits, more nutritionists and dietitians guide people to consume these products. They help them to choose the right sports nutrition for their needs and this is indeed driving the ever-growing market for such products.

What types of products are available in the nutrition market?

The sports nutrition industry features a wide range of products such as:

Sports drinks, protein bars, energy gels, collagen drinks, nut bars, fruit pouches, protein coffees, bioactive snacks, plant-based protein powders or bars,  branched-chain amino acids, caffeine, and creatine-based beverages.

Latest trends in the sports nutrition market in China

The consumer pool is widening with women joining on board

As sports nutrition continues to evolve and draw in more female consumers into its traditionally male-focused space, product development will be impacted. This entails altering formulations by using ingredients and flavors that appeal to women, changing packaging designs, as well as adjusting marketing strategies so that they resonate with a larger target audience.

Clean labeling has become more important for consumers

Not only is clean labeling a pervasive trend across the food and beverage industry, but it’s also becoming vital in sports nutrition as well. The latest studies show that active consumers are scrutinizing labels for fewer artificial ingredients and better quality sports nutrition products. It’s clear that people now more than ever want quality assurance from their sporting goods.

Scientifically proven formulations are preferred

As customers become discerning about the components of sports nutrition products, they also have higher expectations regarding their efficiency. Thus, consumers are now pushing for verified scientific evidence to back up the claims made about these products.

Blending delicious with healthy is the key

As sports nutrition advances, an intriguing trend is rising: Deliciously healthy. People no longer desire to stick with traditional flavors such as chocolate and vanilla. Instead, they are seeking out healthier options that closely resemble desserts, bakery items, and other foods providing richer flavor profiles and textures.

Quick, innovative, and convenient

As consumer lifestyles become more hurried, manufacturers have responded to the need for convenience with a wide range of products in “pick up and go” formats. From cold-pressed snack bars and fruit pouches to collagen gels these items will only continue to gain popularity in the years ahead.

The essential takeaways for sports nutrition brands eyeing the Chinese market

Now that Chinese citizens have begun to feel safe enough to return to the gym, they will be looking for top-notch pre and post-workout powders. At last, with pandemic regulations loosening up, the demand for amino acids and hydration supplements is likely to skyrocket.

As consumers seek to release the “COVID kilos” that they may have gained in recent years, brand owners should consider developing weight-management supplements.

Alternative sources of protein, like plant-based meal options and products that do not contain large amounts of caffeine or synthetic stimulants, are expected to gain more popularity.

What strategies can foreign sports nutrition brands use to access the Chinese market?

For sports nutrition products, the Chinese market is dominated by online sales at an astounding 85%. Before launching your goods on a Chinese e-commerce platform, it’s essential to first establish recognition of your brand. Build trust amongst consumers – without this reputation, no one will even know that you exist! Even with stellar products in hand if there are no buyers due to a lack of awareness then all efforts have been wasted.

Promote your products on social media platforms

Weibo

One of China’s most popular microblogging platforms, Weibo allows sports nutrition brands to engage with their target consumers in a casual and entertaining way.

Douyin

The Chinese version of TikTok is a great way to reach younger sports nutrition consumers through short video content.

WeChat

This China’s top messenger platform allows sports nutrition companies to establish their subscription accounts and push a host of sports nutrition-related content.

Kuaishou

One of China’s top live-streaming platforms, sports nutrition brands can Livestream their products as well as run promotions and campaigns to engage consumers.

Little red book

A product review website where sports nutrition brands can post reviews of their products and increase brand loyalty.

Douyin, the favorite App in Sport

Douyin (tiktok) has rapidly become the go-to platform for fitness enthusiasts in China, captivating its audience with an engaging blend of tutorials, motivational content, best practices, and influential fitness personalities.

why Douyin is dominating the fitness landscape among sporty people in China:

1. The Hub of Fitness Inspiration

• Punchline: “Douyin: Where every swipe is a step toward your fitness goals!”
• Data: Over 60% of Douyin users engage with fitness-related content at least once a week, illustrating the app’s pivotal role in daily fitness routines.

2. A Playground for Fitness Influencers

• Punchline: “Douyin’s influencers don’t just set trends; they set the pace!”
• Data: There are now more than 10,000 verified fitness influencers on Douyin, with top-tier personalities reaching viewer engagement rates surpassing 8%.

3. Tutorial Treasure Trove

• Punchline: “Forget pricey gym memberships; your personal trainer is just a tap away on Douyin!”
• Data: Tutorials on quick home workouts receive an average of 1 million views, proving that high-quality fitness guidance is in high demand.

4. Motivation in Motion

• Punchline: “On Douyin, motivation isn’t just a word—it’s a movement!”
• Data: Motivational fitness content sees a 50% higher engagement rate than non-motivational content, pushing users to turn inspiration into action.

5. Best Practices from the Best

• Punchline: “Learn from the best, perform like the best!”
• Data: Videos featuring professional tips and techniques from certified trainers and athletes have a 30% higher save and share rate, indicating that users value expert advice.

6. Fitness Challenges

• Punchline: “Douyin’s challenges don’t just change your algorithm; they change your lifestyle!”
• Data: Participation in fitness challenges on Douyin has increased by 200% year-over-year, fostering a community of committed fitness followers.

7. The Rise of Micro-Workouts

• Punchline: “No time? No problem! Douyin’s micro-workouts fit fitness into five!”
• Data: Videos under five minutes that demonstrate quick and effective workouts garner up to 2 million views, ideal for the busy modern lifestyle.

These trends and data points clearly demonstrate Douyin’s influential role in shaping fitness habits and culture in China.

With its dynamic ranging from bite-sized workouts to in-depth training sessions, Douyin isn’t just capturing the attention of the sporty population—it’s actively sculpting a fitter, healthier nation.

Do you need assistance in creating your online presence in China?

We are a China-based agency that specializes in the sports nutrition market and can help you create an effective online presence to reach your target audience. Get in touch today to learn more.

We understand how quickly the sports nutrition market is growing in China, and that creating an accessible platform is essential to succeeding in this dynamic region. We have a team of experienced professionals who are well-versed in sports nutrition and understand the cultural nuances of this market.

We are here to help you increase brand visibility, provide comprehensive insights into consumer behavior, and deliver effective marketing strategies tailored specifically to your business goals.

Don’t hesitate to leave us a comment or contact us so that we can schedule a free consultation with one of our experts to discuss your options in China.

Foreign businesses have immense opportunities in the Chinese weight loss market. The growing demand, favorable regulatory environment, and unique advantages of foreign products make it an attractive market. Success stories highlight the profitability and potential for foreign businesses to enter and thrive in the Chinese weight loss industry.

Chinese Weight Loss Market Characteristics

Cultural Factors

Cultural factors play a significant role in shaping attitudes towards weight loss in China. One key factor is the societal beauty standards, where being slim is closely associated with beauty, attractiveness, and success. This cultural norm drives the desire among Chinese consumers to achieve and maintain a slim figure.

Social acceptance is another influential factor. Chinese society values conformity and fitting into societal norms. Being overweight or obese may lead to social stigmatization, affecting an individual’s social acceptance and perceived discipline. Consequently, weight loss becomes a priority for many Chinese individuals.

In addition, traditional Chinese cultural beliefs prioritize health and longevity. Attaining a healthy weight is considered essential for overall well-being, aligning with these cultural values.

Moreover, the concept of “face” holds significant importance in Chinese culture, representing personal dignity and reputation. Losing weight can be seen as a way to preserve or enhance one’s face by conforming to societal beauty standards.

Consumer Preferences and Behavior

Chinese consumers value weight loss products and services that are convenient to use and deliver visible results. Solutions that can be easily incorporated into daily routines and demonstrate effectiveness are highly sought after.

Affordability is also a significant consideration for Chinese consumers. They seek weight loss products and services that offer value for money and are reasonably priced.

Moreover, Chinese consumers often have a preference for weight loss products that feature natural ingredients and align with traditional Chinese medicine principles. Products emphasizing herbal remedies, tea-based formulations, and holistic approaches to health tend to be well-received.

Chinese consumers heavily rely on online shopping platforms for weight loss products, with e-commerce platforms such as Alibaba’s Tmall and JD.com playing a significant role. They are also influenced by social media platforms, Key Opinion Leaders (KOLs), and user-generated content when making purchasing decisions.

Lastly, brand reputation and safety are important factors for Chinese consumers. They prioritize brands with established reputations for quality and safety. Obtaining necessary certifications and endorsements from reputable organizations can build trust and enhance consumer confidence in weight loss supplements.

Market Entry Strategies to China for Weight Loss Products

Market Research and Product Localization

Before entering the Chinese weight loss market businesses need to analyze market trends, consumer preferences, competitor analysis, and regulatory requirements. By understanding the market dynamics, foreign businesses can tailor their products and marketing strategies to meet the specific needs and preferences of Chinese consumers.

Localization of products is essential to cater to the Chinese market. This involves adapting packaging, branding, and product formulations to align with local preferences and cultural sensitivities. Collaborating with local experts and conducting consumer testing can help ensure that the products resonate with the target audience.

Partnering with Local Distributors or Retailers

Partnering with established local distributors or retailers can facilitate market entry and distribution of weight loss products in China. Local partners possess valuable market knowledge, distribution networks, and existing customer relationships. They can help navigate regulatory requirements, provide logistical support, and enhance brand visibility.

Strategic partnerships can also assist with product promotion and marketing efforts. Leveraging the local partner’s marketing channels and relationships can amplify brand awareness and reach a wider consumer base.

Establishing an Online Presence

The Chinese weight loss market is heavily influenced by e-commerce platforms. Establishing a strong online presence is vital for success.

Collaborating with popular online platforms like Alibaba’s Tmall, JD.com, or Taobao can increase visibility and reach in the market. These platforms offer access to a vast consumer base and provide various marketing tools and promotional opportunities.

Vitabiotics recognized the importance of e-commerce in the Chinese weight loss market and established an online presence through a dedicated Chinese-language website and an official store on a popular e-commerce platform.

They optimized their website and product listings for Chinese search engines and incorporated local payment methods to enhance user experience. By leveraging the power of online shopping, Vitabiotics experienced significant growth in sales and brand recognition among Chinese consumers.

Utilizing Social Media and Influencers for Promotion

Social media plays a significant role in consumer decision-making in China. Leveraging platforms like WeChat, Weibo, and Douyin (TikTok) can help build brand awareness and engage with consumers. Creating compelling content, including educational resources, success stories, and user-generated content, can generate interest and foster a loyal customer base.

Collaborating with influential Key Opinion Leaders (KOLs) or social media influencers who specialize in health, fitness, or weight loss can further enhance brand visibility and credibility. These influencers can promote products, share testimonials, and provide recommendations to their large and engaged follower base.

Implementing a comprehensive digital marketing strategy that incorporates search engine optimization (SEO), social media advertising, and influencer collaborations can effectively reach and engage Chinese consumers.

Product Adaptation and Differentiation

Customizing Weight Loss Products for the Chinese Market

To succeed in the Chinese weight loss market, foreign businesses should consider customizing their products to cater to the specific needs and preferences of Chinese consumers. This can involve:

• Adapting products to align with Chinese dietary preferences, such as reducing oil content, incorporating staple ingredients, and addressing specific nutritional requirements.
• Developing portion-controlled packaging or pre-packaged food options that are convenient for Chinese consumers with busy lifestyles.
• Incorporating traditional Chinese flavors and ingredients into weight loss products to enhance their appeal and familiarity to the local market.

Emphasizing Natural Ingredients and Traditional Chinese Medicine

Chinese consumers have a preference for weight loss products that emphasize natural ingredients and align with traditional Chinese medicine principles. Foreign businesses can:

• Highlight herbal remedies: Utilizing natural herbs and plants known for their weight loss properties in product formulations, and emphasizing their traditional Chinese medicinal benefits.
• Tea-based formulations: Developing weight loss products infused with popular Chinese teas, such as green tea or oolong tea, which are believed if they drink it will aid in metabolism and digestion.
• Holistic approaches to health: Positioning weight loss products as part of a holistic approach to overall health and wellness, integrating elements like meditation, acupuncture, or traditional exercise practices.

Incorporating Technology and Innovation

Developing weight loss products that integrate with smart devices or wearables, allowing users to track their progress, receive personalized recommendations, and monitor their health metrics would be a good idea.

Such as creating mobile apps that provide customized weight loss plans, dietary guidance, exercise routines, and progress tracking tools, providing a personalized and interactive experience for users. Even they can utilize artificial intelligence (AI) to offer personalized recommendations, virtual coaching, or chatbot support, enhancing the user experience and engagement.

Building Trust and Credibility

Obtaining Necessary Certifications and Endorsements

To instill trust in consumers, foreign businesses should acquire relevant certifications and endorsements. These certifications demonstrate compliance with safety and quality standards. Obtaining certifications from reputable organizations or regulatory bodies can reassure consumers that the weight loss products meet established industry guidelines.

Highlighting Scientific Research and Clinical Trials

Emphasizing scientific research and clinical trials can enhance credibility. Conducting clinical trials specifically targeted at the Chinese population can provide evidence of the effectiveness and safety of weight loss products.

Publishing research findings and collaborating with reputable research institutions or Chinese experts can further strengthen the credibility of the products.

What Chinese people want to know is “Does the product work? Is it harmful or safe to use? How many people have used it before and to what success? How long will it take them to achieve results?”

Partnering with Local Health and Wellness Organizations

Collaborating with local health and wellness organizations can significantly boost credibility in the Chinese market. Strategic partnerships with renowned health organizations, fitness centers, or hospitals can demonstrate mutual endorsement and validation of weight loss products.

Sponsoring health events or seminars in partnership with local organizations can also create opportunities to educate consumers and establish the brand’s credibility.

Distribution and Logistics

Developing an efficient supply chain: Establishing a streamlined supply chain is essential for the smooth distribution of weight loss products in China, involving partnerships with reliable suppliers, manufacturers, and logistics providers to ensure timely and cost-effective product delivery.

Navigating import and export regulations: Understanding and complying with import and export regulations is crucial for foreign businesses to navigate customs procedures, documentation requirements, and product certifications to facilitate the smooth flow of weight-loss products into and within China.

Ensuring product quality and safety: Upholding product quality and safety standards is vital to gain consumer trust and comply with Chinese regulations. Implementing robust quality control measures, including product testing, certifications, and adherence to local safety regulations, is essential to ensure the integrity and safety of weight loss products throughout the distribution process.

After-sales Service and Customer Support

• Personalized customer experiences: Providing tailored recommendations and personalized customer service enhances satisfaction and loyalty.
• Post-purchase assistance and guidance: Offering support on product usage, diet, and exercise tips, and addressing customer concerns helps customers achieve their weight loss goals.
• Building brand loyalty and advocacy: Cultivating loyalty through loyalty programs, exclusive offers, and personalized communication encourages repeat purchases and turns satisfied customers into brand advocates.

Partnering for Success: Navigating the Chinese Weight Loss Industry with GMA

Selling weight loss products in China offers lucrative opportunities for foreign businesses. With a vast market, increasing health consciousness, and a growing middle class, there is great potential for success. By following key considerations foreign businesses can tap into this thriving market.

At Gentlemen Marketing Agency (GMA), we specialize in helping foreign businesses enter and succeed in the Chinese weight loss market.

Our expertise in market research, product localization, distribution, marketing, and customer support enables us to provide comprehensive solutions for our clients. We understand the unique challenges and requirements of the Chinese market and can assist businesses in navigating them effectively.

We encourage foreign businesses to explore the immense potential of the Chinese market and consider partnering with us. With our tailored strategies and support, you can maximize your chances of success in selling weight loss products in China.

Contact us today to discuss how we can help you achieve your business goals and establish a strong presence in the Chinese weight loss industry.

In addition to that, China is an aging society and therefore there are more and more older customers interested in health and dietary supplements. In this blog post, we will see the potential of this consumer group in the Chinese health supplements market.

Older consumers in China prioritized their health

Under the effect of covid-19’s physical and psychological impact, Chinese older consumers are more focused on their health than ever before.

For many Chinese seniors, remaining youthful and healthy isn’t just a dream; it’s an attainable goal. Much of this is due to the shift in nutrition and supplement habits that have become part of their wellness routine. As they believe aging gracefully starts from within, this shift in nutrition habits has become a key part of keeping up with their health.

Key drivers of the supplements market growth

Both external and internal catalysts will drive the anticipated expansion of the supplements market, as older people in China start turning to Western supplements as opposed to, or as a complement to traditional Chinese medicine methods.

Increased attention to health

With the rising accessibility of online medical platforms and health organizations’ websites, consumers are becoming more aware that prioritizing wellness is key. As a result, people are becoming increasingly attentive to their health by taking preventive measures before any potential illnesses or diseases.

Availability of specific supplements for specific needs

As more and more people become aware of the importance of health and wellness, they are developing certain needs related to their medical issues or risk factors such as obesity and smoking. Furthermore, consumers’ dietary supplement requirements vary depending on their age group or gender.

Rapidly aging population

With a massive part of the population belonging to older demographics in China, the government is supporting supplement market growth by investing in elderly health and wellness supplement products.

Sedentary lifestyles due to covid

The prolonged lockdowns and the rise of sedentary lifestyles in China have caused an increase in demand for food supplements. These supplements are effective at counteracting any health issues that result from a lack of physical activity and poor dietary habits, providing much-needed relief to those who need it most.

Increased healthcare costs and no access to medical treatments due to the lockdown measures

With healthcare costs growing and hospitals being inaccessible due to lockdown measures, Chinese older people are becoming increasingly aware of preventive care using dietary supplements for more cost-effective long-term health outcomes.

What types of supplements are on the go in China?

The supplement industry can be classified by consumers into two distinct groups. The first one is a more traditional sector that caters to maintaining energy, wellness, and vitality; and the second one is more like an innovative type that responds to multifarious needs such as intestinal issues or urinary complications, prevention of eye problems, heart conditions, or joint problems.

Some of the most demanded products are:

• Probiotics Supplements
• Multivitamins
• Mineral Supplements
• Vitamins Vitamin B and D
• Prebiotics
• Zinc
• Botanicals herbs
• Mixed herb teas
• Eye Health Supplements
• Aloe vera supplements
• Fatty Acids Fish Oils/Omega Fatty Acids
• Green tea Ginseng supplements
• Calcium Supplements 

Top-selling supplements of JD’s 618 shopping festival in 2022

618 shopping day is a shopping festival created by JD.com. JD is one of the largest e-commerce companies in China and has a wide range of supplement products for older people. During the 618 Shopping Festival of 2022, these supplements were the most sought-after products:

Supplements heart health

The sales of supplements for the heart were close to 331 million, and it ranked in second place among all sub-categories. Chinese elder consumers focus on supplementing their heart health by taking natural supplement products including omega fatty acids, fish oils, and CoQ10.

Consumers seeking the daily health benefit of heart supplements have grown increasingly eager to purchase in bulk during promotional periods, demonstrating an appetite for long-term stocking.

Immunity Health Supplements

The immunity health supplement sales were around 280 million, accounting for the third-largest supplement market among all sub-categories. Elder consumers in China are increasingly focused on supplementing their immune system, and supplement products that focus on enhancing the immune system are growing in popularity.

Joint and bones Health Supplements

Bone and joint products experienced an incredible surge in sales, rocketing 50% higher than the prior months to a new record. The most popular supplement in this category was glucosamine, which helps maintain joint health and reduce joint pain.

Since seniors are the primary consumers of these items, many people seized this chance during the sale period for themselves or their older family members/children.

Probiotics & Prebiotics Supplements

The sales of probiotics and prebiotics supplements were about 180 million, a little higher than the sales of the previous year. The demand for probiotic supplements is still high in the Chinese supplement market for older people. This type of supplement is generally taken by seniors to help improve digestion and absorption of nutrients, as well as to reduce inflammation.

We can help you sell supplements in China!

If you are interested in expanding your business in China, we can help you to start. Our agency in China is specialized in the Chinese market and can provide you with professional advice. We have extensive knowledge of the supplement industry in China, as well as a team that is experienced in marketing supplement products to the Chinese market.

We have more than 10 years of experience and we worked with many international big and small brands, many of them in the health sector. Our team of Chinese and foreign experts will prepare a tailor-made strategy depending on your brands’ values, needs and budget.

Don’t hesitate to leave us a comment or contact us to discuss your options in the Chinese market. We offer a free consultation call with one of our experts that will learn about your brand and present you with the best solutions for your market entry. Let’s keep in touch!

Therefore, China’s Weight Loss Supplements Market is predicted to skyrocket over the next decade, with a compound annual growth rate of 5.5%. By 2030, this market share will grow from its current USD 22 Billion in 2021 to an estimated USD 56 Billion – representing the remarkable potential for those interested in entering or expanding within this lucrative industry!

China’s health supplements market overview

Amidst the ongoing pandemic, Chinese netizens are paying more attention to their health than ever before. As a result, sales of health supplements in China have skyrocketed – last year sales revenue in the health supplements sector reached almost 300 billion yuan. With the zero-covid policy coming to an end and increasing fears of sickness in China, the health supplements market is one of the most promising ones for the next years.

It makes sense that people would want extra coverage for their immune systems: after all, China is one huge market with a whopping population – meaning hundreds of millions seeking out dietary products from international companies as preferred choice within the country.

Market trends for China’s Weight Loss Supplements Market 

Supplement brands have taken the initiative to create a variety of weight loss and management supplements that provide an ideal blend of minerals, vitamins, probiotics & prebiotics amino acids as well as nutrition. This provides customers with all-encompassing packages for their health needs.

Manufacturers of weight loss supplements prioritize providing customers with products that promote comprehensive well-being, rather than just slimming down.

What is driving China’s weight loss supplement market growth?

1. Covid-19 side effects: Sedentary life and emotional eating

Due to the pandemic, many have adopted unhealthy habits, dietary changes, and decreased physical activity leading to a sharp rise in overall weight gain. The Covid-19 pandemic caused extended lockdowns and forced gyms and fitness centers to stay shut down for months. This resulted in many Chinese people gaining bad habits and negative lifestyle changes. Working from home has also made it easier for Chinese people to give in to the temptation of comfort food.

Additionally, with continuous lockdowns, people in China have particularly experienced an increase in emotional eating habits. As a result, many are at risk for weight gain due to their access to and availability of food within their own homes.

2. The increasing cases of obesity

The increasing prevalence of obesity and the numerous health problems associated with it, such as Cardiovascular type diseases, hypertension as well as diabetes is predicted to surge the demand for weight loss supplements.

3. Social media campaigns for weight loss

The weight loss supplement market in China has been further driven by the tremendous success of social media campaigns for weight loss. In addition, weight loss coaches and influencers have emerged as trendsetters to influence people’s weight-related behavior on different platforms, such as Douyin and Weibo.

4. Growing concerns about physical appearance among youth

Recent surveys show that the majority of younger Chinese consumers, an average of 70%, are willing to pay extra for items such as organic weight loss supplements in a bid to better their overall health and well-being and most importantly their looks. Furthermore, the rising income levels and growing emphasis on sustaining healthy living are projected to fuel market growth.

What is the key trend dominating the weight loss supplements market?

The weight loss supplements market is rapidly evolving due to the emergence of new production technologies and cutting-edge products.

To maintain their competitive edge in the weight loss supplements industry, big brands are striving to create groundbreaking products that can quickly satisfy customer needs and strengthen their market presence.

For example, Nature’s Formulas has created BioFit – a revolutionary probiotic weight loss supplement made from natural components and setting the industry standard. This USA-based company is leading the way in quality nutritional supplements.

With an impressive amount of surviving, stomach-acid-resistant microbes and natural ingredients, this product is designed to specifically aid in weight loss without the need for drastic diet plans or exhausting physical activity. With no known side effects, consumers are promised to obtain a slimmer figure quickly.

The company has crafted it from the ground up so that customers have access to quick fat reduction through simple consumption—no surgeries required. It is no surprise that this product is what the influencers are talking about in the China weight loss market.

Companies are also meeting the demand of Chinese consumers in other ways. Lemonbox created a WeChat mini-program, where customers can fill up a formulary about their health problems and needs, and it matches those needs with recommended supplements, without the need for medical guidance.

What are the types of weight loss supplements?

Weight loss supplements come in many different types such as;

• Liquid/ drink formulas
• Powder formulas
• Softgels
• Pills or tablets
• Chewable tablets

What do Chinese consumers prioritize when considering weight loss supplements?

When it comes to weight loss supplements, Chinese consumers prioritize foreign products for their reliability and safety. Organic or natural ingredients such as botanicals are highly sought after when making a purchase decision.

With the convenience of online shopping platforms, most users prefer buying online instead of offline stores. Additionally, KOLs (Key Opinion Leaders) have a great influence on what type of supplement they ultimately choose.

Key companies in the weight-loss supplements market

To stay competitive, major market players are investing in developing new products while also pursuing collaboration strategies to aid in product research and development. In the global weight loss supplements market, some of these key players include:

• GlaxoSmithKline 
• Herbalife LTD
• Abbott Company
• Nestle Foods
• Kraft HeinzAmway Corporation
• PepsiCo
• Ajinomoto 
• Kellogg Company
• Glanbia 
• Kraft Heinz

Start selling your weight-loss supplements in China!

Do you want to expand your business to China? We can help you. Our agency specializes in helping international companies to access the Chinese market.

We provide comprehensive services, from setting up a local presence to marketing and sales support. Contact us today to learn more about how we can help you succeed in the weight loss supplements sector in China!

We already worked with many health supplement companies in China!

In 2022, the functional food market in China reached 208 billion RMB. Although the market is still underdeveloped, it is expected that as China’s population ages, the need for functional foods and nutritional supplements will be even higher. And so will the opportunities for businesses in the health food industry.

Overview of the functional foods market in China

The Chinese functional foods market was projected to be worth a staggering 208 billion yuan in 2022. This demonstrates that the sector is growing at an impressive rate.

According to Statista, in the next five years, China’s functional foods market is projected to swell significantly with a 30% growth compared to 2020, reaching an estimated 244 billion yuan by 2025. This steady and impressive expansion will only continue as demand for functional food and dietary supplements is increasing.

In 2005, the Chinese government set forth its definition of functional food, or health foods in general, as something that provides functional benefits or supplies essential vitamins and minerals. It wasn’t long after this declaration was made that the market for these types of products began to rapidly expand on an international level.

Just in 2020, Chinese authorities recorded a record-breaking 715 health food registration forms filled for different health food products.

What are considered functional foods in China?

In China, health food is a fusion of food and medicine. That is why food brands in China’s health food industry are consequently employing an “additive” methodology to their base goods by infusing them with extra nutrition.

Some examples from the latest functional food trends:

• Protein-fortified coffees
• Fruity beers with collagen
• Fiber-added soft drinks
• Juices with turmeric and ginger
• Western superfoods like chia seeds
• Health bars made with Chinese goji berries

The most popular functional food products in China are those that contain certain ingredients that claim to have specific health functions. This includes proteins, fibers, essential vitamins, and minerals. Also some other plant-based compounds such as phytosterols.

Other popular functional foods include dairy products and functional beverages with probiotics added to them. Fortified cereals containing omega-3 fatty acids and other raw materials are on the rise. Organic meals, snacks, fortified milk, and health supplements in the form of tablets or capsules are popular as well.

What is driving the rapid growth of China’s functional foods market?

1. With growing awareness of health and wellness practices, Chinese people are making an effort to lead healthy lives. This includes everything from:

• Incorporating supplements and functional food into their diets
• Engaging in physical activity like sports
• Investing money into beauty services and cosmetics that enhance their overall well-being

2. Since ancient times, the Chinese people have been drawn to foods that nourish both body and mind. They deeply value ingredients that offer health benefits. It is a tradition that has endured throughout time.

3. The COVID-19 pandemic brought to light the importance of conscious eating habits, encouraging people to make healthier food choices.

4. As Chinese youth drives the trend, they are increasingly plagued by a myriad of health issues. This includes insomnia, anxiety, dermatological ailments, overweight/obesity, and beyond. Those health conditions make them look for dietary supplements and such products that will help them cope with those daily life problems.

5. The Chinese government is actively combatting the country’s aging population by putting forth policies that encourage healthy living and well-being.

What are the major local and global functional food companies in China?

Leading local companies in the functional food market in China include CSPC Pharmaceutical Group, Guangzhou Pharmaceutical Holdings, Shanghai Haibo Biotech Co., Ltd., and Yili Group.

Global companies such as Nestle, Danone Kraft Heinz Company, and Unilever have also had a strong foothold in the Chinese functional food market, with a significant presence in the growing health supplement industry.

How to promote and sell products in China’s health food industry?

The most important thing to do before entering the Chinese functional food market is to understand your audience. What are the age groups that will be interested in supplementing vitamins and functional food, how do they shop, what do they look for in a brand, and so on.

Make sure you meet regulatory standards

The Chinese Government has stringent regulations on the manufacture, marketing, and sale of functional food. It is important to meet these regulatory requirements to successfully enter the health foods market. Make sure to create a comprehensive compliance strategy. Also, obtain the necessary certifications before launching your product.

Securing registration from the General Administration of Quality Supervision, Inspection, and Quarantine management is imperative for every business. Furthermore, securing a pre-import license along with trademark registration must be taken care of as well to complete the process.

However, understanding all these steps can be overwhelming for overseas companies – that’s why we are here to offer our knowledge and assist you in completing it effortlessly.

Set up a Chinese website and take care of good Baidu SEO

China is a large market, and having an online presence there is crucial. An official website in Chinese with SEO-optimized content will help the product spread awareness to the target audience. Additionally, Baidu SEO services can help gain more visibility for your product.

We offer all kinds of Baidu SEO services along with comprehensive Chinese website development. Making sure that the product meets all marketing needs in China.

Market your products on Chinese social media platforms (with the help of Chinese influencers)

Chinese customers are highly active on social media platforms such as Weibo, Douyin, and WeChat. Creating accounts for your brand and teaming up with influencers can be incredibly helpful in terms of increasing brand awareness among the target audience of health food.

Additionally, it also allows companies to interact with their potential customers, build relationships and promote their products. Chinese consumers value personal relationships and often prioritize buying from people or companies that they know and bond with.

Sell your products on Chinese e-commerce platforms

China is the largest e-commerce market in the world. To reach out to Chinese customers, launching your health food products on these platforms is an absolute must. Tmall and JD are two major players dominating the Chinese market. They offer immense potential for sellers to create their stores and start selling their functional food products online. These platforms are used by a large number of customers. And thus offer great opportunities for companies to directly sell their products to Chinese consumers.

Tailor your products for Chinese consumers

Unlocking success in the functional foods sector of China requires specificity when creating products for Chinese consumers. For instance, merging Western superfoods with traditional Chinese herbs to concoct a unique product or blending popular Western aromas into traditionally tasty Chinese dishes can help your brand stand out from competitors and gather more attention from potential customers.

As we stated earlier, you need to understand the reasons for a growing interest in the health food market. What are the needs of your audience? For example, Lemonbox company noticed that there is a lack of professional guidance and help. Health food and dietary supplements are still a niche, and Chinese people often lack knowledge of which functional beverages, fortified foods or health supplements should they buy.

To meet customers’ needs, Lemonbox came up with a personal formulary available on WeChat, where a potential consumer goes through a short interview, after which the company offers some suitable supplements and functional ingredients, that can be later purchased within the platform or on Tmall.

To sum up on functional and healthy food market

In conclusion, the functional foods market in China offers immense opportunities for companies hoping to tap into this lucrative sector. With the right strategies and techniques in place, any company can make a successful foray into the China market.

By utilizing e-commerce platforms, tailoring products for Chinese consumers, and leveraging digital marketing tactics, companies can better position their offerings and take advantage of the immense potential this market offers. With the right combination of strategy, product innovation, and marketing savvy, companies can make a splash in the functional foods market in China.

We can help you enter China’s functional foods market!

China’s functional foods market is still rather new in untapped, but many foreign companies are entering the market. Chinese consumers are becoming very picky, waiting to be surprised with unique consumer experiences. Therefore, it’s best to work with professionals, to have a good marketing strategy in the plan.

We are a China digital agency with more than 10 years of experience in the Chinese market. We worked with over 600 brands from different industries, offering tailor-made solutions suitable for each particular brand.

If you are willing to unlock the potential of your functional food products in China by learning how to craft a successful sales strategy, we are your answer. We can help you utilize key insights and tactics to help make your product stand out from the competition.

Here are some of our health supplements case studies

We will help you maximize your brand’s potential with Chinese customers. Leave us a comment or contact us today, to schedule a free discovery call with our health specialist Alexis, who will learn about your brand and present you best solutions for the Chinese market. Let’s keep in touch!

With more and more people in China looking for ways to strengthen their immune system improve their health in a pursuit of healthy lifestyle, vitamin and health supplements are becoming increasingly popular. Dietary supplements often contain substances that can be beneficial for one’s well-being, and can be found in food and beverages.

In the wake of Covid-19, global health supplements manufacturers are promoting probiotics among Chinese customers as a way to improve one’s health. As a result, health supplements sales are rapidly growing.

Are you interested in marketing your vitamin and health supplements to China but you don’t know where to start? Well, you need to connect with distributors first.

Overview of China’s health supplement market

The health supplement market has been on the rise for years now, and it’s largely thanks to our young generations that are more conscious about their wellness than any other before them. In 2022 there will be an estimated 298 billion RMB worth of dietary supplements sold – with market size growth expected at 8% between 2022 and 2027. These statistics don’t seem likely change anytime soon and the market size will only grow.

Chinese health supplement market is the biggest in the world, presenting amazing opportunities for foreign brands. Chinese customers are looking for ways to strengthen their immune system, loose weight with dietary supplements or improve their sleep and lower the stress level.

Foreign health supplements companies offering personalised services to Chinese consumers have a high chance of succeeding, as the market is not developed yet. Although traditional Chinese medicine is still popular in China, Chinese people, especially Chinese women, are looking for health products from foreign brand, as they trust their quality more.

But to be able to distribute your health supplements to Chinese consumers online and offline, you will need to find good distributors, that will help with offline direct sales and online sales on different sales channels in China.

Key distributors of health supplements and probiotics in China

• GNC: This major retail chain has locations all across the country, making it a great choice for those looking to market their products in China. GNC also offers online shopping options.
• Yisheng Pharmaceuticals Co., Ltd.: This Chinese company has over 40 years of experience. They are producing quality health supplements and vitamins. They have a wide range of distribution channels in China, making them a great option for marketing your products.
• Shanghai Weisheng Pharmaceutical Co., Ltd.: This is another leading Chinese manufacturer. Also a distributor of health supplements and vitamins. They have a comprehensive network throughout China and also offer online shopping options.

How to connect with distributors of dietary supplements in China?

Good distributors in China are not easy to find and it’s better to rely on agency like ours to make sure you’re making a right choice. Distributors in China will never get interested in an unknown company, this is why the most important step before contacting distributors is to build online presence in China. In this blog post you can find all the information about how to promote health supplements on the Chinese market.

Here are some tips to help you get started if you want to do business in China and connect with dependable distributors.

You cannot reach distributors through e-mail

In China, most businesses communicate through WeChat instead of email. If you want to do business with Chinese manufacturers, it’s essential to have a presence on this platform.

Your business language is Chinese

English is not the predominant language in China- business activities are mostly carried out using Mandarin. If you’re hoping to communicate effectively with a Chinese health supplements distributor, send your questions written in Mandarin.

Your brand’s potential is not a positive trait

Keep in mind that Chinese distributors are mostly only interested in selling products that already have popularity in the health supplement market in China. If your health supplement brand isn’t a household name there, you’re unlikely to make any significant progress with them. The main priority for most of these distributors is making sales and a profit. They don’t want to bother taking chances on unknown brands with potential.

Note that distributors are more interested in selling health supplement brands that are already popular in China. If your brand is not famous, you will need to take extra steps to prove its quality and value. To make it easier for them to assess your brand, we suggest that you send detailed descriptions of the product in Mandarin. Including a catalog, photos, and other promotional materials.

It’s advisable to build a Chinese website hosted in China and also a WeChat H5 Brochure, which is an interactive brochure in WeChat app, presenting your brand and products, that can be easily shared in WeChat private messages, groups, feed or outside of WeChat, using QR code.

They will not help you market your brand products

China distributors will not market your dietary supplements for you: they are only in charge of selling them. To promote your product in China, you should think about developing a digital marketing strategy and creating an online presence.

You can use different tactics such as Baidu search engine optimization, content marketing, social media campaigns, and influencer collaborations. This will help build awareness for your brand so that distributors are more likely to pick it up.

Build your e-reputation by partnering with a powerful marketing agency

Digital marketing techniques are the key to success in China. By using these techniques, you will be able to discover the ideal partners for your business and build a strong word-of-mouth reputation.

Establish your presence on WeChat, Weibo, and other popular social media platforms. Utilize key influencers to help promote your business and reach the right audience. You can also create online advertising campaigns to drive people to your website or landing page.

Understand the market

Finally, use data-driven insights to understand what Chinese consumers want and tailor your content and message accordingly. With the right digital marketing strategy, you can quickly tap into the lucrative market in China. And gain a big advantage over your competitors.

We can help you promote your health supplements and find distributors in China!

Partnering with a reliable digital marketing agency can help you unlock the potential of this vibrant market segment and maximize your return on investment.

Although China boasts the world’s biggest market, it is difficult for foreign companies to infiltrate. That is why the most dependable method of connecting with Chinese distributors is by working with a China-based agency.

Gentleman Marketing Agency provides a wide range of services to help businesses enter the Chinese market. We have extensive knowledge of Chinese culture and know exactly how to do business in China.

Our team of experts who are fluent in both Chinese and English can help you every step of the way. From finding the right product distributors in China to helping you navigate Chinese marketing strategies.

Here are some of our services:

Entering the Chinese market can feel daunting. But luckily we have a team of experts and an extensive network of healthcare product distributors in China. They are ready to help you make your dream a reality.

We’ve already worked with many health supplement brands:

Contact us today for more information on how we can assist you in entering the Chinese market and achieving success.

China’s fertility rate falls drastically

The Chinese Minister of Civil Affairs Li Jiheng said that China’s total fertility rate has fallen below the warning line and the population development has entered a critical turning point, with Chinese demographers warning that China’s population will start to decline in the next few years, with little chance of reversing the trend. This situation has driven many Chinese men to turn to health supplements to improve their chances to conceive.

The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In 1930, China’s fertility rate was 5.5 children per woman. In 2020, it fell to just 1.7.

Now China’s birth rate has fallen to its lowest since the formation of the People’s Republic of China 70 years ago, despite the easing of the much-criticized one-child policy that has been effective for over 36 years. In China, it remains a clear preference for a small family unit, with 35% of women preferring one child, 57% preferring two children, and only 5.8% preferring more than two.

The birth rate was 10.48 per 1,000 people in 2019, the lowest since 1949, the National Bureau of Statistics said. The number of babies born in 2019 was down 580,000 compared with the previous year and it amounted to 14.65 million.

Is China going through a sperm crisis?

In China, the rate of infertility has been estimated to be as great as 15%-20% (40-50 million) in women and 10%-12% (45 million) in men within reproductive age (aged 15-45 years).

New statistics confirm a growing belief that Chinese men (as it happens in the entire developed world) are producing less sperm in their semen, a trend that raises questions about their fertility in a country that is trying to boost its birth rate.

At Shanghai-based Fudan University’s sperm bank, just 10 percent of semen collected from over 100 donors aged under 35 met the bank’s quality standards.

Only 25 percent of the semen taken from donors in 2019 was acceptable, down from more than 40 percent in 2013.

Statistics show that about 12 to 15 percent of the couples of childbearing age in China have trouble conceiving, with sperm issues being a major reason.

Which factors can cause infertility?

People today live at a faster pace. Nowadays the quality of the sperm can be affected by:

• Increasing work;
• Stress;
• unhealthy lifestyle;
• Increased environmental pollution;
• Pollution of water, air, and food

That is why this is the best moment for international brands to sell sperm quality improvement supplements.

According to FMI, the sales of fertility supplements in China are assessed at around 51.6% of the overall East Asian market in 2021, with a growth rate of 7.6%.

Source

How to enter the Chinese supplements market?

The enormous Chinese pharmacy market, almost the second biggest in the world, offers a lot of opportunities for businesses working in health departments and wishing to launch their products in China.

The first thing to do is to have a strong presence online.

China is the most digitalized country in the world. China’s internet penetration rate has reached 64.5 percent in 2020, and 70.9% at the beginning of 2022.

The net has become the key tool for growth in this environment. 80% of the 750 million netizens have searched for information related to health care online.

There is tough competition so the implementation of efficient and innovative strategies is essential.

To Succeed in China, Your Men Fertility Brand Needs Visibility on Baidu

There are a few reasons why Chinese fertility supplement brands might want to have a presence on Baidu.

• Baidu is the most popular search engine in China – this is the place people are looking for answers to their questions. With Fertility being such a touchy issue, people are going to be scrutinizing the brands they may consider for purchase but also looking for solutions. Great opportunity for your brand to rank on those.
• It is structured like an ecosystem, made of Baidu Search, Baidu Promotion, Baidu Video, Baidu Maps, and Baidupedia (like our Wikipedia). Obviously, being an ecosystem, Baidu rewards the users that use all its tools. For instance, Baidu has a built-in user forum where people can ask questions and share advice about fertility supplements, so it’s a great place to get feedback from potential customers.
• And third, Baidu also offers paid advertising services that can help brands reach even more potential customers. However, depending on the product category your supplements falls in, you may not be able to use paid ad.

To rank on Baidu & Build Credibility, start with a Website in Chinese

To rank on Baidu, a website has to:

• be hosted in China or Hong Kong, so that the web pages will be loaded quickly;
• be thought and written in Chinese, because not many Chinese understand English ( a translation software that just reuses your global content won’t cut it – china has too much subtility for it)
• Have localized content. Localization is the only way to succeed in China;
• Have an “eccentric” layout that attracts the tastes of Chinese people. They like strong colors like red and gold;
• Have plenty of information about the company and about its products. Chinese people appreciate more those companies that have a story and that focus on storytelling.
• Have a good Seo & Sem strategy to rank in a good position. Usually, users only click the first five results of a web search.

A brand must identify the more effective keywords that Chinese people use when they look for health supplements and do link building. This expression identifies the strategic activity aimed at increasing the number of inbound links to a website, which in this way gains greater authority in the eyes of Baidu.

Use Chinese forums to take advantage of the community’s power

Chinese peoples are smart, savvy, and discerning lot. They research extensively before they make any purchase – what’s the best price? What warranty does it come with? How long has this company been around?”

In short, they are avid consumers of online reviews and forums before they buy anything. They take the time to read many different opinions on products. If you are smart about it and use this to your advantage, you are going to be doing great in the Chinese market.

One of the best ways to achieve this is through undercover marketing on forums and Q&A. Zhihu, happens to be one of the most trusted online communities in China (learn about why here)

Zhihu is the biggest Chinese platform for questions and answers, similar to Quora.

80% of users are well educated (have a degree or more), 30% are well paid (they earn at least 10.000 RMB per month) and 40% of users live in first or second-level cities. Users are mainly men. 78.2% of users have more than 25 years.

Being present on Zhihu will allow you to answer questions about your products and also educate your target audience about your brands/products in an undercover way.

Zhihu is an excellent tool to increase your conversion rate and generate brand awareness. It can be a powerful tool to establish long-term trust and thought leadership, but the results do not come in a short period.

Leverage your fertility supplements brand on Chinese social media

When it comes to marketing products in China, social media is by far the most effective channel. The vast majority of Chinese consumers (over 90%) use social media platforms like WeChat and Weibo to discover and purchase and learn more about new products.

So if you want to reach more potential customers and boost sales of your fertility supplements in China, using social media is essential.

Health supplements may easily fall into the pharmaceutics products category which may limit you with paid advertising so you’ll have to go for a more organic approach to gain visibility. Thankfully, Chinese social media are numerous and offer a plethora of marketing and communication tools to brands.

How to promote men’s fertility & sperm quality supplements in China with Weibo?

Weibo is one of the best places to raise brand awareness and build a following. The “twitter-like” social media has more than 500 million users from all backgrounds all over China. Its users love it to discuss societal issues as well as to follow influencers and brand communication.

Here are some tips on how to promote fertility supplements in China using Weibo marketing:

1. Get a Weibo official account for your brand and use every single marketing tool available to brands.
2. creating a Weibo account specifically for the fertility supplement product and building a following of engaged users who are interested in fertility issues;
3. generating interesting and engaging content related to fertility issues, such as tips for improving fertility, interviews with experts on infertility, personal stories from people who have used the fertility supplement product, etc.;
4. Using effective hashtags to help reach a wider audience – men’s fertility issue is still a taboo topic and often unknown. You gotta raise awareness about it (aka create a friendly account that tackles the topic as mentioned in point number 2)
5. Reach out to Weibo KOL that talks openly about fertility issues – they are not going to be as numerous as fashion Kol but they are out there – working with a Kol agency might come in handy.

Nurture and convert your target audience on Wechat

It may sound counterintuitive, but Wechat despite being the Chinese social media with the most users is not the best place to get a lot of visibility. This can be explained by the “closed” nature of the app. Users do not see the content because it’s trendy, they see the content because they looked for it, follow the content poster or their friend shared it.

However, WeChat IS a wonderful app for marketing …. to people that are further down your sales funnel. See it this, way, you get the initial interest on the viral apps such as Douyin and Weibo, and you convert and create loyalty on Wechat.

To do so, you’ll need, at the very least, a WeChat official account. You are also free to open a WeChat store for a true social eCommerce experience.

Sell your products on the Chinese e-commerce platforms

China has become one of the biggest retail e-commerce markets in the world, which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market with minimum effort.

Chinese consumers spent $2.090 trillion (RMB14.440 trillion) on retail e-commerce in 2020.

That is why we suggest you enter the Chinese market through e-commerce platforms.

In particular, Tmall has created an online pharmacy platform.

Tmall: Alibaba B2C e-commerce

Tmall is the leading B2C e-commerce site in China. It is a generalist platform that focuses on the sale of branded products. You can find products of all kinds, from beauty to mechanics.

The brands are presented on Tmall in the form of graphically customizable flagship stores.

Tmall offers many advantages to brands:

• it has a simplified payment process, where buyers don’t necessarily have to use a credit card. In fact, it is possible to finalize your purchase through the Alipay electronic payment system.
• Only original and verified brands are accepted.
• Sellers have an excellent analytical tool and periodic reports on sales trends.
• it often launches real shopping festivals to attract new consumers and stimulate sales.

Alibaba Health: the online pharmacy of Tmall

Alibaba Health was born as an investment portfolio of Tmall and it grew into a subsidiary over the years. It relies mostly on the sales of medicines and other healthcare products like vitamin supplements and supplements in general.

Alibaba Health has a revenue of 7 billion yuan or $1.07 billion. The platform enjoys a large user base. In 2020, 250 million users made purchases through the online pharmacy of Tmall.

Alibaba Health had 65 million annual active users in 2019.  It also provides online health consultation services, which saw a surge in demand during the COVID-19 outbreak.

Do you want to launch your Men’s fertility supplements in China?

Gentlemen Marketing Agency is a digital marketing agency that is an expert in helping foreign companies to establish or strengthen their position in China. We can help your brand increase sales in China, thanks to our services. They include:

• Advertising
• Baidu SEO&SEM
• Social Media
• PR
• KOL & Influencers
• E-commerce and cross-border e-commerce
• Distribution

Contact us and ask for a free consultation with one of our experts!

How high are the rates of overweight and obesity in China?

• 34% of adults are overweight
• 15,4% of adults are obese
• 20% of children aged 6 to 17 are overweight or obese
• 10% of children who are less than 6 years old are overweight or obese

Obesity rates are too rapidly increasing.

Unfortunately, the pandemic has contributed to accelerating this trend

What is the average weight of adult men and women in China?

According to the same report, adult men in China weigh 69.6 kilograms, while women 59 kilograms. This data tells us that Chinese men’s and women’s weight respectively has grown by 3.4 kilograms and 1.7 kilograms in only 5 years.

Li Bin, deputy director of the National Health Commission, said that the unhealthy lifestyle, the growing time spent outside of the home for dining as well as the excessive quantity of fat and salt ingredients in cafeterias, are the main cause of such a negative trend.

On the other side, the nutrition expert, Gu, thinks that the higher consumption of meat in recent years is also contributing to accelerating the trend. In fact, a high-protein diet needs to be accompanied by a very active lifestyle.

An overview of the health and dietetics products market in China

China is the second-largest healthcare product market in the world

From a global perspective, China has the second-largest share of the healthcare product market after the United States, accounting for 16% of the market. A consistent growth rate considering the 10% share China owned in 2007.

Vitamins and dietary supplements account for 91% of the healthcare product market

The healthcare product industry is divided into three categories: vitamins and dietary supplements, sports nutrition, and weight management (meal replacement). In China, the three sub-sectors accounted for 91.1%, 1.4%, and 7.5% respectively.

Chinese lifestyle is worse than in the past, but health awareness grows

The Health product market is a fragmented market, with vitamins and dietary supplements accounting for 91%. 道道网 News stated that China is starting to become an aging society. Statistics show that China’s over 60 years old people reach about 250 million, accounting for 18% of the total population.

In addition, problems such as overwork and life pressure, irregular work, and a poor diet, have further aggravated the health status of Chinese residents, leading to an increasingly obvious trend of younger diseases. The health problems faced by the old, middle, and young generations mean that health care is not the exclusive need of the elderly. As society pays more attention to health, more and more people will be interested in healthcare products.

China’s healthcare expenditure is expected to grow

Although the disposable income of Chinese residents continues to grow, the level of healthcare consumption expenditure is still at a relatively low level. In 2019, the per capita healthcare consumption expenditure of residents was 1,902 yuan, accounting for 6.19% of per capita disposable income. The increase in income levels and in national health awareness will continue to stimulate residents to satisfy their health consumption needs.

So, the proportion of medical and health consumption expenditure is expected to grow significantly, highlighting the huge development potential of the healthcare product market. The market size of China’s healthcare products industry in 2019 reached 222.7 billion yuan, an increase of 18.5% year-on-year, and it is expected to reach 330.7 billion yuan in 2021.

How to sell dietetics products in China?

Segmentation to meet the Chinese customers’ demand

Dietary product companies are segmenting their products to satisfy the increasingly specific needs of their Chinese customers, offering different categories of products, such as memory boosting, immunity enhancement, or pregnancy health.

In addition, they are adapting their original products’ ingredients and foreign branding to meet Chinese preferences.

E-COMMERCE: the right place to sell your dietetics products

The complexity and the excessive length of the registration procedure for companies belonging to the Health sector (even three years just waiting for the approval of the Chinese government) bring foreign companies a simpler way to sell their products in China.

With E-Commerce, you can sell without a license. Chinese internet users are very familiar with e-commerce and are incredibly numerous. So, the e-commerce solution is the best solution for foreign companies, without any doubt.

TMALL: a powerful e-commerce platform to sell your dietetics products in China

Tmall is certainly the right place to open an online store in China since it is considered the most reliable e-commerce platform in the country. The platform only offers high-quality products. A very important feature in the healthcare context.

This feature becomes even more relevant in China, where consumers faced many counterfeit scandals and are now afraid of the possibility of a new similar event.

To join Tmall’s platform there are two routes:

1. If your company already has in-China business operations, you should apply to Tmall.com.
2. If your company just has an overseas license, you can only open an account on Tmall Global.

On Tmall.com, you can have your storefront and unlimited access to an infinite number of shoppers. On Tmall.com you are the owner of your place, then you can independently manage your store, choosing the design and deciding on fulfillment and logistics.

The official authorization to sell dietetics products via Tmall

As we already said, quality and authenticity are very important in China. This means you need to show immediately your reliability in order to reach your customer’s trust. A good way to do this is to provide official authorization to sell dietary products via Tmall on the product description page.

That is the only way the Chinese have for checking the genuineness of your brand. A solution that leads to higher conversion rates.

Driving traffic to your online spaces through QR codes

The QR Code is a powerful method for driving traffic between multiple platforms. You can use numerous codes to redirect users to:

• your official or service WeChat account
• your shopping cart page
• your app

It’s a very simple way to get traffic. After scanning the QR code via mobile camera, the user will be immediately redirected to one of the above-mentioned digital places.

Tmall any other distributors don’t want to work with unknown brands

Tmall is an amazing platform, however, any other distributors in China only accept to work with brands that already have an online reputation. This is because Chinese distributors just want to sell fast and easily.

So, when a distributor will check your e-reputation you need to:

• have a website hosted in China with content adjusted to Chinese taste

• ranks high on the first pages of the most famous Chinese search engine, Baidu; in order to do this, you need to be present on Chinese forums, blogs, and social media (generate leads). In a few words, doing SEO.

• Have an account at least on one of the several Chinese social media, such as Weibo or WeChat.

What should a dietetics brand do after having opened its online store?

Obviously, any brand in China must invest a lot of money in brand awareness if wants to be competitive in the huge Chinese market.

There are many possibilities, and you can choose one of those according to your budget and objectives.

Of course, you should continue the way you start by building your online reputation: invest in social media, PR, and SEO. In addition, you can create original marketing campaigns with the collaboration of Key Opinion Leaders (big influencers) or Key Opinion Costumers (micro-influencer), participating infamous Chinese events (for instance, Double 11), and promote your products via live streaming.

As you can see, the Chinese digital ecosystem is very complicated, but companies can find a goldmine in it.

If you want to try this challenging adventure and be ready for the future…

(there are high probability that western countries will become the China of the present)

GMA can help you to succeed.

With more than 300 clients and over 7 years of experience in the e-Commerce market, we are experts in the Chinese healthcare products market.

GMA is a Marketing Agency

We are among the most visible Web & Marketing Agency for China you will find on the web.

Our Services are:

• E-Commerce
• Search Engine Optimization
• Advertising
• Social media management & registration
• PR
• Audit

To keep up to date on the healthcare market in China, read also:

• JD & Alibaba, the battle of the healthcare
• How To Market Vitamins & Health Supplements in China
• New opportunities for OTC pharmaceutical Brands in China

Traditional natural dietary supplements continue to attract attention

Chinese consumers prefer natural dietary supplements, and they tend to trust traditional Chinese medicines. Consumers over 60 age are a group that represents a significant and ideal target for manufacturers, but unfortunately, this group is hard to target with e-marketing promotion tools as they remain very traditional and reluctant to lifestyle changes.

They appreciate Chinese traditional medicine, conveying images of ancestral health, magic, esoterism, and so on … But we don’t have to lose faith as these concepts were exported to the USA (ginseng, goji, reishi, …). We should also convince old Chinese to consume western dietary supplements with an appropriate marketing strategy. Old Chinese are very superstitious. Brand communication for dietary supplements should ride this big wave and promote the products as being healthy and spiritual.

Marketing and communication play a key role in this industry. Nevertheless, if many retailers have websites in Chinese most of them don’t have an integrated digital strategy. Most of them have no Weibo or Wechat accounts. But Chinese people buy products because their friends or opinion leaders recommend the product. The purchase of vitamins and food supplements is often the consequence of a recommendation made by friends or family members in China.

Consumers aged under 40 represent 62% of total buyers of food supplements. Indeed this age group is relatively young and ready to accept new concepts. They often buy food supplements for themselves as well as their parents, grandparents, and children as gifts. Dietary supplements are expensive and often associated with luxury products despite their lack of glamorous In terms of marketing one should keep in mind the emerging concept of “healthy gift”. This is both a threat and an opportunity. Threat as dietary supplements and pharmaceutical products faces competition from so-called “traditional natural medicine.” Opportunity because China’s population is more and more aware than the western population of the link between diet and health.

Regulation when it comes to dietary supplements in China

Differences between France and China

In France, the official definition of “nutritional supplements” appeared in  1996 in the Official Journal: the aim of a “nutritional supplement” is to overcome a deficiency … Then vitamins, minerals, proteins (except creatine), and some plants are designated as “nutritional supplements”. In China, the official definition of “nutritional supplements” appeared in June 1997. To be recognized as a dietary supplement by the Chinese administration, the product must meet the following 3 criteria:

1. Being ingested orally
2. Having at least one out of the 22 preventive functions recognized by the Ministry of Health
3. Do not be a curative drug.

All supplements sold in China must be tested and approved by the State Food and Drug Administration (SFDA). Complicated and non-transparent standards and regulations in China have created unnecessary hesitation for many foreign companies to sell their products there. Nowadays regulations in China are on the verge of harmonization.

Communication channels for food supplements in China

Communication is the key factor of success in this industry. Curiously, the first communication channel in China for food supplements is the TV. Many advertisements are placed on television. But we can wonder if it will last because Chinese consumers are more and more suspicious of institutional TV programs. The Internet is the first source of information for those consumers who are looking for accurate information. But regarding nutritional supplement TV spot remains, for now, the main media channel of communication.  But no doubt that things are going to change in favor of digitally integrated campaigns.

A growing taste for imported food supplements

Chinese have a growing taste for imported food supplements. Food supplement companies should target the Chinese capitalizing on concern over food security as the Chinese middle-class consumers increasingly conscious about health issues rush to food supplements. Just pay attention to the rich Chinese tourists visiting New York City and you will probably see bags from GNC or Vitamin Shoppe among those from brands like Chanel, Berger-Goodman, or Barney.

The additional cost that Chinese consumers are willing to concede to their health – and the population of China is huge – is synonymous with a potential windfall for major producers and retailers of dietary supplements in the United States and Europe.

This year, the market for vitamin and dietary supplements in China is expected to reach CNY 149 billion (US$22.3 billion). According to JD.com, the sale of vitamins and dietary supplements has been multiplied by 5 since the beginning of the Covid-19 pandemic.

The increasing solvent demand for awareness regarding health issues, the worsening health problems due to environmental destruction, and the aging population are the three main reasons that explain such a trend.

Despite significant barriers to market access and the difficulty in order to obtain compliance with SFDA the percentage of the annual growth rate of the healthcare products market in China will attract a growing number of other international manufacturers. ..

The children segment of the market

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Although sales of vitamins and other health products for adults are booming in China, it is especially true when it comes to the segment of food supplements for children. In recent years, Chinese parents were willing to spend relatively large amounts of money on the health of their children in relation to family income. This is a result of several food and drink scandals in China. GMA worked with several brands like Infant-Advanced Lipids, NANO JAPAN, Analac, Vitabiotics, and others.

For example, Vitabiotics has created a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women’s health. Vitabiotics contacted GMA for helping them to get more Visibility ( DSP), and develop their online presence through Social Media (WeChat, Weibo, Key Opinion Leaders).

Only after one Month, Vitabiotics results were:

• +100% followers on Weibo&Wechat
• +80% engagement
• Traffic increase

Chinese women: a specific target

Chinese women also consume a lot of beauty supplements and/or diet (jojoba, aloe vera, or citrus pills …). Women represent 49% of the total urban population. This population of urban women spends 46 billion RMB on purchases of nutritional and beauty supplements. That’s why many brands focus their attention on this consumer group.

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How to Market dietary supplements in China?

E-Commerce in China for Dietary Supplements is the best way to increase your Sales

In China, the process for health Product registration is extremely long, and there is no guarantee of approval in the system. Actually, many brands use E-commerce platforms for selling their product in China, because it does not require a license so long as you gain approval from the relevant cross-border platforms.

Don’t forget that China is the world’s largest connected country, with a huge online population of e-shoppers and online sales infrastructures. In China, the biggest E-commerce platforms are Tmall, JD.Com, and Pinduoduo. If you really want to establish your business in China and increase your revenues, you have to be online and be present on the right and most powerful platforms In China.

Cross-Border is a good “Weapon” for your business

Chinese People travel a lot, so they are more familiar with foreign products. China has changed all regulations regarding the Cross-border market.  With cross-border e-commerce, Chinese consumers are able to experience the brand in a local format, They can easily buy from abroad and the product is shelved offshore until sold. The are some advantages of E-Commerce Platforms:

• The shipping times are shorter– same-day or one-day for all tier-one cities, versus two to four days from a Free Trade Zone.
• You are able to offer customers the option to return the product.
• The numbers are simply greater.

Tmall is the best-selling platform

Tmall is the largest and most reputable cross-border e-commerce platform in China, it is associated with good quality and authenticity in the marketplace. A lot of Dietary supplement brands seek to establish a store.

A Tmall.com storefront is essential to the retail strategy of leading global businesses for China’s market penetration. There are two ways to join Tmall’s platform:

• Companies with China in-country business operations can apply to Tmall.com.
• Companies with overseas licenses are eligible for Tmall Global.

Tmall.com provides some infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers.

The Chinese don’t Buy just a name but established & authentic dietary supplements brands

The brand needs to improve its image by featuring its headquarters, and offline stores, and also participating in some events such as sponsored Marathons to promote health. You have to work on your reputation, the best way is to work with a digital agency that can help you to erase all bad comments or images about you. Chinese customers buy established & authentic brands that are engaged to be large players in their country. Thanks to Innovative and intelligent digital marketing you can create a very powerful image online that reflects the real you.

Adapt a QR Code to your business

The QR Code is a powerful method for driving traffic between multiple platforms. Actually, QR take a big part in China because just through a scan with your smartphone you can easily buy an item or download your App. QR code uses a series of codes to re-direct buyers to:

• An app,
• WeChat account
• to the shopping cart page via mobile.

Users can scan directly with their mobile active link from the Tmall mobile browser.

Creating the real Shopping Experience 

Creating the shopping experience is important and for that, you need to engage in:

• Targeted Branding
• Creative Chinese Brand Development
• Targeted Ads (DSP/Media Buying)
• Social Media to Drive Traffic (Weibo, WeChat, etc)
• Quality Store formatting and design

The Social Media Campaign is crucial

In China, Social Media means a lot. If you want to be more visible or reach a lot of customers you have to be present on Social media. Not all of them but mainly on Wechat and Weibo which are the most powerful social Network in China.

Wechat is the first most popular Chinese Social Media, with more than 1.2 Billion active users. It’s just amazing how you can take advantage of this. It is not only the most used App, but it also has a lot of functionalities like paying Bills, making a reservation, buying Food, etc. Moreover, WeChat integrated also some Mini Programs that brands can use to expand their business Online.

Weibo is also very popular in China, with more than 650 million active users. You can use it to promote your brand and get more visibility.

Forums and Q&A platforms are the best places where take advantage of recommendations

Social listening is the main driver of purchasing dietary supplements and what are the places where the Chinese go to find information about products and brands?

Zhihu is the answer. Chinese consumers go on this platform when talking about vitamins & health supplements. Zhihu is the most used Chinese Q&A platform similar to western Quora. The brand can use this platform to leverage its community to talk about the brands and products in a good way.

For example, brands can develop:

• Q&A Campaigns (Answering questions, brands can establish a relationship with users and build their reputation this way. It allows them to promote themselves and introduce their products)
• KOL Endorsements enhance a brand’s image and reputation (brands can invite experts or key opinion leaders to answer questions for them. Answering questions on Zhihu allows them to showcase their expertise and connect with both industry experts and general users)
• Zhihu Live (it allows brands to conduct online presentations on specific topics. Brands can have opportunities to provide in-depth knowledge and communicate with users in a more direct way)
• In-Depth Articles (Brands can publish long-form content to gain credibility in their industry which is highly valued by people in that industry).

Collaborate With KOLs to influence Chinese consumers purchasing decisions

Chinese KOLs are very powerful, just through an article, comment, or video they can completely change your business for the best or the worst. They are able to influence Chinese decisions. Don’t lack this opportunity to collaborate with the most talented KOLs in order to become the leader of the market. In this domain, you can trust us. GMA works with over 100 KOLs. We can help you to find the right Kol for your business. We know how they work and we can guarantee you a big successful campaign.

Tmall B2D: Business to Chinese Distributor

This is a new form of distribution. Advantages of this platform:

• The platform is open to foreign companies: No Chinese Business license is required
• Alipay is the most used payment method in China: Payment by Alibaba
• The most famous e-commerce platform Tmall is well-known for its strict door policy: The Perfect Solution for New Brands in China
• Stand-alone Tmall store requires a huge amount of time & investment: Multiply your Sales Channels

Do you want to know more about how to sell and promote dietary supplements in China? Contact GMA a digital marketing agency, specializing in the Chinese digital market.