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From invisible to 150 student requests per month for a Business school in China
Accademia Del Lusso Attract Chinese Students. Introducing Accademia Del Lusso Accademia Del Lusso (ADL) is the School of Fashion &…
How does a high-end beer brand conquer the Chinese market?
China is considered the world’s largest alcoholic beverage market valued at over €400b, today imported alcoholic beverages account for under…
How did a Swiss Brand of bluetooth speakers create the right ‘Noise’ in China?
‘Tree Labs’ Speakers Capture the Attention of Chinese Consumers.. Tree Labs are a Swiss Brand of audio, portable bluetooth speakers…
How a Thai snack brand increased sales and went viral with Chinese tourists
‘Glendee’ is a snack brand from Thailand. They produce potato chips, coconut chips, and other variations made from different fruits…
How ‘Twist & Drink’ Won Over Chinese Consumers
Twist & Drink is a child-friendly drink brand from Austria that launched in 1973. The juices are all made with…
A Perfume Brand creates a buzz around their ‘French story’ in just two weeks!
Perfume: a lucrative market in China The perfume and fragrance market in China is expected to be responsible for 25% of the…
The rebirth of Pechoin (a Chinese Beauty Brand)
Pechoin alias 百雀羚 Do you remember some very old, vintage brands like the sugar you had as a child; the shoes…
Carrefour invests into its reputation in China
The giant supermarket chain Carrefour is investing millions of dollars into its reputation in China with the largest online ‘branding…
Development of Eye & Vision Clinics in China: Euroeyes case study
Clinical ophthalmology clinics are opening at an unprecedented rate in China. Much of this is due to the development and…
Amazon’s Strategy in China
Chinese consumers still strongly desire Western goods such as electronics, shoes, shampoo/beauty products, diapers, and nuts. Western products are a byword…
How to Change the Poor Quality Perception of ‘Made in Asia’. Tiger Beers Accept the Challenge.
A Poor Quality Reputation for the Label « Made in China » The phrase “Made in China” conjures up thoughts of inexpensive, low-quality,…
10 Companies with Effective WeChat Marketing Campaigns
WeChat Marketing Case Studies What is WeChat? If you have lived under a rock (or just outside of China!?) for…