Tmall Agency

Tmall is the biggest B2C (business-to-consumer) platform in China. It was launched by Alibaba in 2010 and is the number one online sales platform in China. This e-commerce platform operates in Mainland China, Hong Kong, Macao, and Taiwan. Tmall.com enables domestic and foreign brands to sell their products and services directly to consumers in China. In the manner of Taobao, Tmall uses the payment system of Alipay. Nonetheless, one of the main differences between Taobao and Tmall is that in the second, vendors have to be approved in order to set up a store in the marketplace. Due to its business policy, Tmall ensures authentic and premium quality products to its consumers.

As of 2023, the main differences between Tmall and JD have mainly vanished. Whether it comes to registration fees or difficulties registering your brand, both eCommerce platforms are rather similar. JD.com used to have a bigger focus on electronics but just like Tmall, the app is now home to thousands of brands selling FMCG. The biggest difference between these two apps as of today is the number of users which is higher for Tmall.

To put it simply, you should have an eCommerce website as a “vitrine” but most of your sales are going to be made through a marketplace (such a Tmall) where consumers feel more comfortable placing an order. Indeed, marketplaces offer a safety net that can not be matched by an E-commerce site. A safety net that is incredibly important in the eyes of Chinese consumers.

Selling on Tmall through a Tmall Partner (TP) is an excellent opportunity to tap into the vast Chinese e-commerce market. To get started, partner with a reputable TP who can guide you through the process. They will help with store setup, product listings, and translation services to ensure your brand resonates with Chinese consumers. Collaborate closely with your TP to optimize your product pages, handle logistics, and manage customer service. Leverage Tmall’s marketing tools, such as sponsored ads and promotions, to increase visibility and drive sales. With the support of a Tmall Partner Agency, you can establish a successful presence on Tmall, reaching millions of Chinese shoppers and expanding your business in this thriving marketplace.