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Apple in China: Is the Company Boycott-Proof?
Have you ever found yourself wondering about Apple's susceptibility to boycotts in China? It's indeed a fascinating conundrum, especially when…
Shein Marketing Strategy: What’s Contributing to its Global Success?
Like you, I was curious about the rocket-like rise of Shein, a relatively fresh face in the world of fashion.…
Louis Vuitton In China
Have you ever wondered why Louis Vuitton, the iconic luxury brand, is sweeping through China like a storm? Trust me,…
Whiskey Success Story China: The Macallan Case Study
Ever wondered how The Macallan, a single malt whisky, has cracked one of the world's most competitive and emerging markets…
Burger King in China: How a Global Fast Food Giant Adapts to Local Tastes
Burger King is a popular fast-food chain known for its delicious burgers and signature flame-grilling technique. In China, Burger King…
Chinese Audio Platforms On The Rise
Welcome to the world of Chinese audio platforms, where online audio is rapidly growing in popularity, particularly among young people…
Lyfen, how China Snacks Leader sells online?
If you want to learn about advanced marketing strategy, and about a big advertising campaign, you should read this article…
Cool Halloween Brands Design on Chinese Social Media
Europastry Halloween post on WeChat Europastry is one of the world leaders of frozen dough. Present in more than 60…
How Starbucks became one of the top Moon Cake seller in China?
What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery product…
Oatly: Another Swedish Success Story in China
Swedish oat drink brand Oatly’s approach in China has set an example in F&B as its marketing strategies really worked…
Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store
Today we are looking at Rihanna's brand Fenty Beauty and its integration into China's number 1 eCommerce platform: Tmall. We…
Why did Luckin Coffee not Outrank Starbucks in China?
Luckin Coffee, a Chinese coffee company that is currently valued at $1.5 billion, has recently been making headlines for its…