Baidu Paid Advertising & PPC in China

Audit & Market research

We benchmark your current performance & see where to improve

baidu ppc Account Openning

We take care of opening and managing your Baidu PPC account.

Baidu Ads Management

Faster and better results from paid search, converting clicks to customers.


A careful selection of quality backlinks is made to optimize your SEO.

Paid Advertising

Unlock Native Ads and enlarge your sources of traffic and leads.

Campaigns Reporting

Get a monthly detailed report on your campaign performance
1500+ Companies and Brands trusted GMA to Grow their Business in China

The Company

We are French-Chinese agency specialized in Digital Marketing with over 10 years of experience. Our Strengths: Focus on KPI & ROI.

Learn more: GMA, Digital Marketing Agency in China

Case Studies
Started Operations in Shanghai
Team Members

Get in Touch

After contacting us we'll put you in touch with one of our Market Expert for a first free Discovery and Consultation call.
Address: Room1008 10F | Jingu Central Building | No.1313 Jiangchang Rd Shanghai
Phone: +86 62310520

Frequently Asked Questions

Is baidu a popular search engine?

80% of Chinese netizens use search engines to find what they want online. Baidu is the number 1 search engine in China far ahead of its competitors.

Should I choose between Baidu PPC and Baidu SEO?

Just like Google Adwords and google SEO complete each other, Baidu PPC & Baidu SEO complete each other for optimized results & increased visibility.

Does Baidu PPC works the same way as google adwords?

Although the concept is similar Baidu PPC algorithm is not as advanced as Google AdWords. Therefore, the highest bidder is often the one ranking.

Is baidu PPC a good investement?

Baidu ads represent 20% of the click to a website. Visitors coming from ads are most of the time in the last step of the funnel, ready to convert.

Does Baidu PPC works best with Baidu SEO?

Having a multi-channel strategy is giving you more chances for success. Combine Baidu SEO and PPC for more traffic.

What is Native ads?

China internet has many platforms where you can buy ads emplacements, this is called media buying. The ads you see on your Wechat feed for instance are Native ads.

Do you have Website Migration & design solutions?

Have a website ready to reach peoples on Baidu. Find out about our solutions.

Is localization necessary?

Localizing your content and having a branding strategy adapted to China’s demands will make the difference between you trying to enter the Chinese market and you succeeding.

More About Baidu Advertising & PPC Marketing in China

Before Running Baidu Ads, Analyze the Market

It all starts with defining your goals: why do you want to launch PPC campaigns? Is it for leads, awareness, sales? Will your PPC Campaigns be part of a more global multi-channel strategy? After determining what you are looking for with Baidu PPC Campaigns, it is time for auditing your traffic/website & competition – on this basis we create an action strategy. Basically market research. If you don’t have a website, we do have solutions from designing a website from scratch optimized for Baidu & China in general or migrating your website with localization options.

China Search engine: baidu data

Optimize & run baidu ads

Now that we know what is your place in the market we can start optimizing your website & Baidu ranking. From website hosting,  speed, landing pages to content localization, etc We make sure your website is ready for ads. We then open your Baidu PPC account & start working on your campaigns: Announcement campaigns. They are classic ads that you’ll find on top of recherche results or on the right side of the page. Banner ads: they are still very used on Baidu. Brand Zone: take up 1/3 of the page & can show much information including the brand logo.

real estate Baidu SEM - PPC Ads

Step 3: Analyze & Maximize

Our dedicated team monitors your Baidu PPC and SEM campaign on daily basis. What are they looking at? Where is the money spent? Can this money be spent more efficiently?ROI, traffic, quality of the traffic, etc Based on the data collected, decisions can be taken. The goal: have campaigns that are cost-efficient & can run without too many actions needed so the team can focus on developing more successful campaigns. A complete report is sent to our customer monthly.

Baidu Webmaster