From press releases and crisis prevention to press conferences, we’ll make sure the experts are talking about you in the best light. Recognition by experts in China will give you the public trust and visibility you need. Take advantage of our address book to obtain publications on the leading media and platforms in your industry.

The quality of press releases is decisive for the success of a Press Relation campaign (in China as elsewhere). However, the criteria for press relations abroad and in China are not the same. Usually, articles or videos telling a story, playing on feelings and emotions, are more interesting and engaging, and therefore will have more effect on the audience. Our agency can help you create a story, do storytelling to create envy among the Chinese.

Viral campaigns are a unique type of campaign aimed at increasing your visibility quickly (Buzz). This type of campaign is typically used at shopping festivals when consumers are eager to buy.

Also known as Key Opinion Leaders – KOLs – influencers share their lifestyles and feelings about products, events, places … A close collaboration with the latter allows to reach a wider audience, thanks to the confidence that the users give to their favorite KOLs.

There’s no secret to online reputation management. Close attention to online media, blogs, websites, and SNS regularly is the key. Community management is a key part of ORM. A highly-engaged community combined through-out various platforms combined to good management of bad-buzz will benefit your brand awareness and increase your conversion rate.