Philip Chen
Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. I am a citizen of the world and my dream is to dicover the world.
I really appreciate people who interact with my article, exchange different point of view.
Latest Entries
All what you need to know about Food Culture in China
. Ever since the 1980s, China has developed a broader and deeper relationship with food than the rest of the…
Eight Tips about Chinese Female Customers
. In 2024, understanding the evolving preferences and behaviors of Chinese female consumers is crucial for brands aiming to succeed…
Chocolate in China: Enter the Sweet Chocolate Market
Over the years, Chinese tastes have evolved because of globalization and increasing purchasing power. Chocolate was considered quite rare or…
Pet Market in China: Pet Owners Spend 6600 Yuan on Their Pupils
Not so long ago pets weren't treated with sympathy in China and many people were afraid of dogs, not even…
Baidu Ecosystem: Top 5 Baidu Apps for Marketing in China
Baidu is China's leading search engine and one of the world's largest. With a user base of nearly 1 billion…
Olive Oil Market In China – How to Sell Olive Oil to Chinese Distributors
Even though the leading countries in terms of olive oil consumption are Greece, Italy, and Spain, the Chinese market is…
China Hotel Online Marketing
As one of the fastest-growing countries in the world, China is in constant evolution in terms of tourism. Chinese people…
Alibaba VS Pinduoduo: Who will win the Chinese e-commerce market?
In a giant market like China, everyone wants to have a finger in the pie. Between Alibaba and Pinduoduo, the…
How Starbucks became one of the top Moon Cake seller in China?
What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery product…
5 Advantages of WeChat Mini Program for Brands
WeChat, the most popular messaging app in China with over 1.2 Billion users, has been rapidly evolving since its inception…
Awaited Wechat Live Streaming Mini-Program Officially Released
The popular messaging app WeChat has officially launched its WeChat Live Streaming mini-program. This addition will allow users to stream…
How to improve and optimize a CRM system in China?
It is very well known that CRM makes companies live a lot easier but is it really? While most enterprises…